NIEUWEGEIN, Netherlands and ATLANTA, Nov. 28, 2011 (GLOBE NEWSWIRE) -- Global supply chain optimization provider Manhattan Associates (Nasdaq:MANH) today announced that Under Armour, the leading performance apparel brand, has completed the latest phase of its global supply chain enhancement program following the successful implementation of Manhattan Associates' Warehouse Management solution (WMS) at its 3PL-run fulfilment center in Venlo, the Netherlands.
Tweet This!: @underarmour implements @ManhAssocNews Supply Chain Process Platform in Europe http://www.manh.com/news/under-armour-europe
Under Armour's entire EMEA (Europe, Middle East and Africa) operations are supported by the distribution center (DC) in Venlo, run by global third party logistics provider DSV. The DC is used for distributing Under Armour's performance sport apparel and footwear accessories across 36 countries within the EMEA region.
When moving its fulfilment operation to the new DC last year, Under Armour opted to implement Manhattan's WMS to support its EMEA business operations. Having already successfully used Manhattan's technology for several years in the US - in DCs in Maryland and California - Under Armour decided to deploy the latest version of Manhattan's WMS in Venlo.
In addition to the WMS deployment, Under Armour has also completed a successful implementation of Manhattan's web-based Extended Enterprise Management (EEM) solution to facilitate accurate, real-time data sharing with its suppliers. The EEM software allows the status of inbound products and deliveries to be viewed and updated online and this can be done without it being a cost burden to suppliers since all they need is an Internet connection.
The implementation of the solutions in the Netherlands was conducted by Under Armour's central (Baltimore-based) IT team, with support from Manhattan Associates' consulting team.
Click here to read a case study on Under Armour's history with Manhattan in the U.S.
"A big advantage in electing to use Manhattan's WMS and EEM solutions is that they were already completely geared up to support our type of business," commented Bas van Rijnberk, logistics manager, EMEA at Under Armour. "Under Armour is expanding rapidly and it is good to know that we have a systems platform that will be able to keep up with that pace of growth as well as keep us agile in the face of an ever changing external environment."
Receive up-to-date product, customer and partner news directly from Manhattan Associates on Twitter and Facebook.
About Manhattan Associates, Inc.
Manhattan Associates continues to deliver on its 21-year heritage of providing global supply chain excellence to more than 1,200 customers worldwide that consider supply chain optimization core to their strategic market leadership. The company's supply chain innovations include: Manhattan SCOPE®, a portfolio of software solutions and technology that leverages a Supply Chain Process Platform to help organizations optimize their supply chains from planning through execution; Manhattan SCALE™, a portfolio of distribution management and transportation management solutions built on Microsoft .NET technology; and Manhattan Carrier™, a suite of supply chain solutions specifically addressing the needs of the motor carrier industry. For more information, please visit www.manh.com.