Cherokee Inc. Announces NASDAQ Video Interview With Its Chief Executive Officer, Henry Stupp

NASDAQ CEO Signature Series Broadcasted From the NASDAQ MarketSite

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| Source: NASDAQ CEO Signature Series

NEW YORK, Dec. 2, 2011 (GLOBE NEWSWIRE) -- Cherokee Inc. (Nasdaq:CHKE), a leading innovator and global marketer of fashion and lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world, announced that veteran business journalist Joya Dass joins Henry Stupp, CEO, Cherokee Inc., today to discuss the company's industry, strategy, financials and positioning.

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http://investor.shareholder.com/ceosignature/webcast.cfm?mediaid=50061&k=EBB9FDB69436BA681F7B967A62B6F69A

Henry Stupp, Chief Executive Officer

Henry Stupp became Chief Executive Officer of Cherokee Inc. in August 2010. Prior to joining Cherokee, Mr. Stupp was a co-founder and President of Montreal-based NTD Apparel, a leading licensee of entertainment, character, sport and branded apparel, and a supplier to all major North American retailers. Having relocated to Southern California in 1995, Mr. Stupp successfully identified, negotiated, and introduced many well-known licenses and brands for NTD Apparel to a broad retail audience. Mr. Stupp also served a two-year term as an officer of the International Licensing Industry Merchandiser's Association. As CEO, Mr. Stupp brings critical insight to Cherokee's operations and business. His extensive experience in apparel and merchandise licensing, coupled with his in-depth knowledge of the Company, provides Cherokee's Board with important knowledge and skills as well as facilitates the Board's oversight of strategic and financial planning, along with other critical management functions.

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 30 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick 'n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia) and the TJX Companies (U.S., Canada and Europe).

Statements included within this news release may contain forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words "anticipates", "believes", "expects", "may", "should" and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding potential future business development and the anticipated credit facility) involve known and unknown risks and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company's brands, the ability and/or commitment of the Company's licensees to design, manufacture and market Cherokee, Sideout and Carole Little branded products, the Company's dependence on a select group of licensees for most of the Company's revenues and the Company's dependence on its key management personnel. The risks included here are not exhaustive. A further list and description of these risks, uncertainties and other matters can be found in the Company's Annual Report on Form 10-K for Fiscal Year 2010, and in its periodic reports on Forms 10-Q and 8-K (if any). Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.

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