Eternal Image to Introduce Officially Licensed Boy Scouts of America(R) Memorial Products

Licensing Agreement Covers Standard Line of Memorial Products


FARMINGTON HILLS, Mich., Dec. 6, 2011 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTC PINK:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed, Brand-name memorial products, today announced that it has signed a licensing agreement to develop a line of memorial products featuring the logos and trademarks of the Boy Scouts of America (BSA).  

"This is a welcome addition to our portfolio," said Clint Mytych, President for the Company. "The Boy Scouts of America is synonymous with character and integrity, and Eternal Image is honored to have the rights to develop a line of memorial products for its proud members."

The Company has already begun development of BSA® cremation urns, memorial stationery, and a headstone engraving program. Management expects the urns to be on the market in early 2012.

Please call Eternal Image directly for additional information: 866-622-7538.

About the Boy Scouts of America

The Boy Scouts of America provides the nation's foremost youth program of character development and values-based leadership training, which helps young people be "Prepared. For Life.™" The Scouting organization is composed of 2.7 million youth members between the ages of 7 and 21 and more than a million volunteers in nearly 300 local councils throughout the United States and its territories. For more information on the Boy Scouts of America, please visit www.scouting.org.

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The Company is the first and primary manufacturer of licensed, Brand-name memorial products such as urns, caskets, vaults, headstones, various memorial gift items, and stationery. Currently, the Company offers products for sale under licenses from Major League Baseball™, STAR TREK®, Precious Moments™, the United States Marine Corps™, the Vatican Observatory Foundation™, KISS™, the Collegiate Licensing Company™, the American Kennel Club, and the Cat Fanciers' Association™. Eternal Image also has a division called New World Gift Company. New World manages the design, manufacturing, and marketing of memorial gift items and stationery. For more information about Eternal Image or New World Gift Company, visit www.eternalimage.net, www.newworldgiftcompany.com, or call 1-888-6-CASKET. Also, you can join us on Facebook at www.facebook.com/eternalimageinc and follow us on Twitter at www.twitter.com/eternalimageinc. Eternal Image trades on the OTC Pink tier of the OTC market. Investors can find Real-Time quotes and market information for the Company on www.otcmarkets.com.

The Eternal Image, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7602

Eternal Image's Safe Harbor Statement can be viewed within our most recent 10-K filing, as well as directly on our corporate website by clicking here: http://www.eternalimage.net/safe-harbor-statement/.


            

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