BOCA RATON, Fla., Dec. 15, 2011 (GLOBE NEWSWIRE) -- DNA Brands, Inc., ("DNAX.OB") announced today that it is expanding its California operations into Orange County. DNA entered the California market this past summer with distribution of its DNA Energy Drink®, DNA Beef Jerky™ and DNA Shred Stix™. This expansion will be facilitated with Energized Distribution, formerly the nation's largest distributor of Red Bull.
Darren Marks, President and CEO of DNA said, "We are extremely pleased with the progress being made between Energized Distributors and DNA. Energized has proven to be an excellent partner when it comes to introducing a new brand into the largest energy drink and action sports market in the country." Marks added, "Energized, with its enormous distribution base provides the platform for rapid market penetration. In a short period of time we have been successful in bringing aboard a number of franchised 7-Elevens, AM/PM chain locations and hundreds of independent convenience store accounts."
Robert Soler, General Manger for DNA said, "Orange Country presents a tremendous opportunity for growth because of its size. It is the 3rd largest county in California and 6th most populous county in the United States with over 3 million people. Orange Country is also roughly half the size of the next smallest county in California making it much simpler to sell and service." Soler concluded, "Orange County's demographics and economic make-up are a perfect fit for our drinks and meat snacks."
DNA BRANDS, make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky™ and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in four flavors Citrus, Lemon Lime, Sugar Free Citrus and Sugar Free CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage. Independent retailers throughout the state sell the DNA Brand products as well as the national retailers Walgreens, CVS, Race Trac and Circle K.
True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.
For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com; www.dnabrandsusa.com.
Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.