LAS VEGAS, Dec. 19, 2011 (GLOBE NEWSWIRE) -- HeadsUp Entertainment International Inc. (PinkSheets:HDUP) operators of the Canadian Poker Tour, Canadian Poker Player Magazine and the Canadian Poker Player Television Network are pleased to announce that they have entered into an exclusive marketing agreement with PokerKing.com, a new online poker site featuring a series of unique innovations to the online poker business. The agreement will launch HeadsUp's long anticipated step into the online poker sector that will leverage all media and infrastructure investments that have been made over the past 7 years. The exclusivity in the Canadian territory will allow the company to aggressively pursue market opportunities created within the rapidly evolving online poker marketplace and partner with what is emerging to be one of the new leaders in the sector.
PokerKing.com is planning its full international launch the third week of January 2012 and Canada will be a major player along with many other European countries that have come together in their franchise driven business model. The groups involved from around the world are anticipated to create substantial player liquidity and the site has been designed with many new features including a patent pending player ranking system.
Management of HeadsUp believes that the monetization of its existing business model through the online partnership will be a major step in increasing shareholder value and is positioning itself, along with many other major players, for the anticipated regulation and approval of online poker in the US marketplace.
Full details of the formal launch will follow.
About PokerKing.com
PokerKing.com is an online poker organization which is committed to providing a fair and secure gaming environment through the use of customized software, patented technology and stringent self-regulation. Through the implementation of its unique Player Ranking System, PokerKing aims to create an unprecedented level of transparency within its gaming system, eliminating unfair practices and providing a level playing field for all its members.
About HeadsUp Entertainment International Inc.
HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.
Forward-Looking Statements:
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.