Stock Exchange Release 20/12/2011 14:15 Sanoma Corporation issues the Stock Option Scheme 2011. The scheme is part of the continuous management commitment programme started in 2001. The Stock Option Scheme 2011 will comprise a maximum of 1,700,000 stock options, which will entitle their holders to subscribe for a maximum total of 1,700,000 new shares or existing shares held by the Company. Stock options now issued may be exchanged for shares constituting a maximum total of 1.0% of the Company's shares and votes of the shares, after the potential share subscription, if new shares are issued in the share subscription. The Board of Directors of Sanoma Corporation has decided to distribute a total of 1,355,500 stock options to 234 executives and managers of Sanoma Corporation and its subsidiaries. The remaining 344,500 stock options were given to Lastannet Oy, a fully owned subsidiary of the Company for potential use at a later stage. An obligation to own Company shares is included in the distribution of stock options to the President and CEO, members of the Executive Management Group and other senior managers as defined by the Board of Directors. The Company has a weighty financial reason for the issue of stock options, since the stock options are intended to form part of the incentive and commitment programme for the executives and management. The purpose of the stock options is to encourage the executives and management to work on a long-term basis to increase shareholder value and also to commit the executives and management to the Company. The share subscription price for stock option 2011 will be the trade volume weighted average quotation of the share on the NASDAQ OMX Helsinki Ltd. during 1 November - 31 December 2011 with an addition of twenty (20) per cent. Each year the dividend is deducted from the subscription price. The share subscription period for stock options 2011 will be 1 November 2014 - 30 November 2017. The Board of Directors decided on the Stock Option Scheme 2011 on the basis of the authorisation of the Annual General Meeting of Shareholders on 8 April 2010. The terms and conditions of the Stock Option Scheme 2011 are included in their entirety as an attachment. Sanoma Corporation Kim Ignatius Chief Financial Officer Additional information: Sanoma's Investor Relations, Anna Tuominen, tel +358 105 19 5066 or ir@sanoma.com Sanoma.com Sanoma inspires, informs and connects. As a diversified media group, we bring information, experiences, education and entertainment to millions of people every day. We make sure that quality content and interesting products and services are easily available and meet the demands of our readers, viewers and listeners. We offer a challenging and interesting working environment for nearly 20,000 people in over 20 countries throughout Europe. In 2010, the Group's net sales totalled EUR 2.8 billion. Enclosure: Sanoma Corporation Stock Option Terms and Conditions 2011 SANOMA CORPORATION STOCK OPTIONS 2011 The Board of Directors of Sanoma Corporation (the Board of Directors) has on 20 December 2011 resolved, by authorisation of the Annual General Meeting of Shareholders on 8 April 2010, that stock options be issued to the executives and management of Sanoma Corporation (the Company) and its subsidiaries (jointly the Group) and to a fully owned subsidiary of the Company, on the following terms and conditions: I STOCK OPTION TERMS AND CONDITIONS 1. Number of Stock Options The maximum total number of stock options issued is 1,700,000, and they entitle their owners to subscribe for a maximum total of 1,700,000 new shares in the Company or existing shares held by the Company (the share). 2. Stock Options The stock options are marked with the symbol 2011. The people, to whom stock options are issued, shall be notified in writing by the Board of Directors about the offer of stock options. The stock options shall be delivered to the recipient when he/she has accepted the offer of the Board of Directors. 3. Right to Stock Options The stock options shall be issued gratuitously to the Group executives and management and to Lastannet Oy, a fully owned subsidiary of the Company (the Subsidiary). The Company has a weighty financial reason for the issue of stock options, since the stock options are intended to form part of the Group's incentive and commitment programme for the Group executives and management. 4. Distribution of Stock Options The Board of Directors shall, at its discretion, decide upon the distribution of the stock options to the executives and management employed by or to be recruited by the Group. The Subsidiary shall be given stock options to such extent that the stock options are not distributed to the Group executives and management. The Board of Directors shall decide upon the further distribution of the stock options given to the Subsidiary or returned later to the Subsidiary. The stock options shall not be regarded as a part of a stock option recipient's regular salary and the stock options shall be regarded as discretionary and nonrecurring. The stock options shall have no impact on potential compensation to be paid to a stock option recipient, on the basis of his/her employment or service. Stock option recipients shall be liable for all taxes and tax-related consequences arising from receiving or exercising stock options. 5. Transfer and Forfeiture of Stock Options The Company shall hold the stock options on behalf of the stock option owner until the beginning of the share subscription period. The stock options may freely be transferred and pledged, when the relevant share subscription period has begun. The Board of Directors may, however, permit the transfer or pledge of stock options also before such date. Should the stock option owner transfer his/her stock options, such person shall be obliged to inform the Company about the transfer or pledge in writing, without delay. Should a stock option owner cease to be employed by or in the service of a company belonging to the Group, for any reason other than the death or the statutory retirement of a stock option owner or the retirement of a stock option owner in compliance with the employment or service contract, or the retirement of a stock option owner otherwise determined by the Company, such person shall, without delay, forfeit to the Company or its designate, without compensation, such stock options that the Board of Directors has distributed to him/her at its discretion, for which the share subscription period specified in Section II.2 has not begun, on the last day of such person's employment or service. Should the rights and obligations arising from the stock option owner's employment or service be transferred to a new owner or holder, upon the employer's transfer of business, the proceedings shall be similar. As an exception to the above, the Board of Directors may, at its discretion, decide, when appropriate, that the stock option owner is entitled to keep such stock options, or a part of them. The Board of Directors may decide on incorporation of the stock options into the book-entry securities system. Should the stock options having been incorporated into the book-entry securities system, the Company shall have the right to request and get transferred all forfeited stock options from the stock option owner's book-entry account on the book-entry account appointed by the Company, without the consent of the stock option owner. In addition, the Company shall be entitled to register transfer restrictions and other respective restrictions concerning the stock options to the stock option owner's book-entry account, without the consent of the stock option owner. A stock option owner shall, during his employment, service or thereafter, have no right to receive compensation on any grounds for stock options that have been forfeited in accordance with these terms and conditions. II SHARE SUBSCRIPTION TERMS AND CONDITIONS 1. Right to subscribe for Shares Each stock option entitles its owner to subscribe for one (1) new share in the Company or an existing share held by the Company. The Company shall, prior to the beginning of the share subscription period, announce whether the subscription right is directed at a new share or an existing share. The share subscription price shall be credited to the reserve for invested unrestricted equity. The Subsidiary shall not be entitled to subscribe for shares in the Company, on the basis of the stock options. 2. Share Subscription and Payment The share subscription period for stock option 2011 shall be 1 November 2014 - 30 November 2017. Should the last day of the share subscription period not be a banking day, the share subscription may be made on a banking day following the last share subscription day. Share subscriptions shall take place at Evli Alexander Management Oy or possibly at another location and in the manner determined later. Upon subscription, payment for the shares subscribed for, shall be made to the bank account designated by the Company. The Board of Directors shall decide on all measures concerning the share subscription. 3. Share Subscription Price The share subscription price for stock option 2011 shall be the trade volume weighted average quotation of the share on the NASDAQ OMX Helsinki Ltd. during 1 November - 31 December 2011 with an addition of twenty (20) per cent. The share subscription price of the stock options may be decreased in certain cases mentioned in Section 7 below. The share subscription price shall, nevertheless, always amount to at least EUR 0.01. 4. Registration of Shares Shares subscribed for and fully paid shall be registered on the book-entry account of the subscriber. 5. Shareholder Rights The dividend rights of the new shares and other shareholder rights shall commence when the shares have been entered into the Trade Register. Should existing shares, held by the Company, be given to the subscriber of shares, the subscriber shall be given the right to dividend and other shareholder rights after the shares having been registered on his/her book-entry account. 6. Share Issues, Stock Options and Other Special Rights entitling to Shares before Share Subscription Should the Company, before the share subscription, decide on an issue of shares or an issue of new stock options or other special rights entitling to shares, a stock option owner shall have the same right as, or an equal right to, that of a shareholder. Equality is reached in the manner determined by the Board of Directors by adjusting the number of shares available for subscription, the share subscription prices or both of these. 7. Rights in Certain Cases Should the Company distribute dividends or similar assets from reserves of unrestricted equity, from the share subscription price of the stock options, shall be deducted the amount of the dividend or the amount of the distributable unrestricted equity decided after the beginning of the period for determination of the share subscription price but before share subscription, as per the dividend record date or the record date of the repayment of equity. Should the Company reduce its share capital by distributing share capital to the shareholders, from the share subscription price of the stock options, shall be deducted the amount of the distributable share capital decided after the beginning of the period for determination of the share subscription price but before share subscription, as per the record date of the repayment of share capital. Should the Company be placed in liquidation before the share subscription, the stock option owner shall be given an opportunity to exercise his/her share subscription right, within a period of time determined by the Board of Directors. Should the Company be deregistrated, before the share subscription, the stock option owner shall have the same right as, or an equal right to, that of a shareholder. Should the Company resolve to merge with another company as a merging company or merge with a company to be formed in a combination merger, or should the Company resolve to be demerged entirely, the stock option owners shall, prior to the registration of the execution of a merger or a demerger, be given the right to subscribe for shares with their stock options, within a period of time determined by the Board of Directors. Alternatively, the Board of Directors may give a stock option owner the right to convert the stock options into stock options issued by the other company, in the manner determined in the draft terms of merger or demerger, or in the manner otherwise determined by the Board of Directors, or the right to sell stock options prior to the registration of the execution of a merger or a demerger. After such period, no share subscription right or conversion right shall exist. The same proceeding shall apply to cross- border mergers or demergers, or should the Company, after having registered itself as an European Company (Societas Europae), or otherwise, register a transfer of its domicile from Finland into another member state of the European Economic Area. The Board of Directors shall decide on the impact of potential partial demerger on the stock options. In the above situations, the stock option owners shall have no right to require that the Company redeem the stock options from them at their market value. Acquisition or redemption of the Company's own shares or acquisition of stock options or other special rights entitling to shares shall have no impact on the rights of the stock option owner. Should the Company, however, resolve to acquire or redeem its own shares from all shareholders, the stock option owners shall be made an equivalent offer. Should a redemption right and obligation to all of the Company's shares, as referred to in Chapter 18 Section 1 of the Finnish Companies Act, arise to any of the shareholders, prior to the end of the share subscription period, on the basis that a shareholder possesses over 90% of the shares and the votes of the shares of the Company, the stock option owners shall be given a possibility to use their right of share subscription by virtue of the stock options, within a period of time determined by the Board of Directors, or the stock option owners shall have an equal obligation to that of shareholders to transfer their stock options to the redeemer, although the transfer right defined in Section I.5 above had not begun. III OTHER MATTERS These terms and conditions shall be governed by the laws of Finland. Disputes arising in relation to the stock options shall be settled by arbitration in accordance with the Arbitration Rules of the Central Chamber of Commerce by one single arbitrator. The Board of Directors may decide on the technical amendments resulting from incorporation of stock options into the book-entry securities system, to these terms and conditions, as well as on other amendments and specifications to these terms and conditions which are not considered as essential. Other matters related to the stock options shall be decided on by the Board of Directors. Should the stock option owner act against these terms and conditions, or against the instructions given by the Company, on the basis of these terms and conditions, or against applicable law, or against the regulations of the authorities, the Company shall be entitled to gratuitously withdraw the stock options which have not been transferred, or with which shares have not been subscribed for, from the stock option owner. The Company may maintain a register of the stock option owners to which the stock option owners' personal data is recorded. The Company may send all announcements regarding the stock options to the stock option owners by email. These terms and conditions have been prepared in Finnish and in English. In the case of any discrepancy between the Finnish and English versions, the Finnish shall prevail. [HUG#1572782]