Eniro strengthens its position in Denmark

Eniro strengthens its position in Denmark

Eniro, the Nordic leading company within local search, is acquiring specific
assets, in De Gule Sider of Denmark. The acquisition strengthens Eniro’s
position as the largest online/mobile company in the Danish search market.

Today, Eniro agreed to acquire specific assets in De Gule Sider (DGS) Denmark.
Under the acquisition, Eniro will purchase specific online/mobile assets,
including the dgs.dk domain, trademarks, IP rights, IT systems, accrued order
bookings and customer lists that supplement Eniro’s existing business. Eniro
will take over 42 key employees and sales representatives. The acquisition
entails a low financial risk.

The SEK 27 M purchase consideration will be paid when the transaction has been
finalized. As DGS was forced into bankruptcy in November 2011, the operations
will be taken over already on December 30, 2011. The acquisition is not subject
to review under competition law. Before being forced into bankruptcy DGS had an
estimated turnover for 2011 of DKK 240 M in the parts acquired by Eniro.

DGS’ current printing titles will be discontinued. Eniro will publish DGS’
remaining catalogues for 2011. Its online business will continue to operate
under a separate sales team. Otherwise, the DGS business will be fully
incorporated into Eniro, resulting in lower operating costs by enhancing
organizational efficiency and working under a joint structure. The acquisition
is expected to generate a positive contribution to Eniro’s earnings in the 2012
fiscal year.

“The acquisition of De Gule Sider further strengthens our position as a leading
Nordic search company. Eniro thereby confirms its leading online/mobile position
and strengthens its overall offering in the Danish market,” says Johan Lindgren,
President and CEO of Eniro.

For more information, please contact:
Johan Lindgren, President and Chief Executive Officer, Tel: +46 (0)8-553 310 01
Cecilia Lannebo, Head of Investor Relations, Tel: +46 722 208 277, e-mail:
cecilia.lannebo@eniro.com

This Press Release contains information that Eniro AB (publ) is required to
disclose in accordance with the Swedish Financial Instruments Trading Act and/or
the Swedish Securities Market Act.