BRANDENTON, Fla., Jan. 2, 2012 (GLOBE NEWSWIRE) -- Mobile commerce, or M-commerce, is a field that has arisen from the growing popularity of smart phones. Now that the use of products such as Droids, iPhones, or Blackberries is widespread, businesses are turning their attention to the profit-earning potential that these mobile devices present. While many companies have utilized common M-commerce templates for their mobile websites, some, like 1-800-Flowers.com Inc., are taking their cues from E-commerce best practices delivered by online educational resource Capital Online Revenue.
1-800-Flowers.com Inc. used a common M-commerce model when it first launched its M-commerce site. Oftentimes, these templates are fairly easy to navigate, given the limitations of smart phones, but they do not always tie in with the brand image that the company promotes. Furthermore, although these sites are designed to be easily navigated, they are not always intuitive to individuals who are accustomed to E-commerce platforms.
Unhappy with its mobile business model, 1-800-Flowers.com Inc. has revamped its m-commerce site. During the remodel, the company's marketing and web design professionals integrated specific aspects of its E-commerce platform into the new M-commerce design. The new site was launched in September and has since experienced an increase of 25 percent in online traffic and revenue in the time that individual consumers spend using the M-commerce resource.
"Integrating relevant critical functionality from a company's E-commerce site into a mobile offering is something mobile-savvy shoppers have come to expect from their preferred retailers," commented the Vice President of Online Marketing, Mobile, and Social Media for 1-800-Flowers.com Inc., Kevin Ranford. "Our new mobile site was about building an experience that helps catalyze a positive outcome for our customers whether they are looking to find a quick gift or check the status of an existing order."
Capital Online Revenue, which teaches E-commerce best practices, encourages its students to present a cohesive brand image to consumers, which is exactly what 1-800-Flowers.com Inc. has done with its M-commerce redesign. Furthermore, Capital Online Revenue encourages Internet entrepreneurs to utilize emerging marketing channels, particularly M-commerce and other digital tools, to continually promote their brands.
ABOUT:
Capital Online Revenue is an online program that provides lessons pertaining to E-commerce. With a variety of training modules, this educational system teaches Internet entrepreneurs how to customize, use, and promote their websites. Because these websites are the sole representation of E-commerce endeavors, Capital Online Revenue stresses the importance of utilizing the correct customization, management, and marketing techniques to generate interest and maintain an image that appeals to online shoppers. The courses offered by Capital Online Revenue cover many topics, such as social media marketing, email marketing, and eBay marketing.
For more information about Capital Online Revenue, visit www.capitalonlinerevenue.com. ;