Pricer obtains additional order from US retail chain – Food retailer installs in another 52 stores

Pricer obtains additional order from US retail chain – Food retailer installs in
another 52 stores

Pricer has received a firm indication from a larger food retail chain in the US
that it will continue its investments in Pricer’s system for price changes. The
planned orders are worth the equivalent of SEK 25 M.

The customer, who due to competition has chosen to remain anonymous, has already
installed the Pricer electronic shelf label system in 92 stores. The new
indicated installations include 52 stores.

"As this type of order demonstrates, our customers appreciate that our system
for price information creates significant value. The link between our solution
and a quick increase in profitability often leads to these sorts of long-term
customer relationships”, says Fredrik Berglund, CEO of Pricer.

Installations will take place during 2012.

 
For further information, please contact:
Fredrik Berglund, CEO at Pricer AB: +46 8 505 582 00

 
In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 13:15 hrs CET on
Wednesday, January 4th, 2012.
 

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. Pricer is the only company today offering a communication platform
that supports both segment based ESL and pixel-based ESL. The platform is based
on a two-way communication protocol to ensure a complete traceability and
effective management of resources. The Pricer system significantly improves
consumer benefit and store productivity by simplifying work in the store.
 
Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in more than 40 countries with
the largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com

Pricer AB
(publ)                                                                          
                      Website: www.pricer.com
Bergkällavägen
20-22                                                                           
           Telephone: +46 8 505 582 00
SE-192 79
Sollentuna                                                                      
                  Corporate Identity number: 556427-7993