IFS appoints new Chief Marketing Officer


IFS appoints new Chief Marketing Officer

IFS, the global enterprise applications company, today announces that Mark
Boulton has been appointed Chief Marketing Officer (CMO) and joined IFS’
Executive Committee. Boulton has held a number of marketing executive positions,
including managing Global Business Development for IBM Tivoli Storage and
running Global Storage Marketing for Dell.

To further increase market awareness and strengthen IFS market position
globally, IFS has appointed Mark Boulton CMO for IFS.

“IFS is in an unique situation; our reputation for product quality, fast global
implementations and many satisfied customers provides an excellent foundation
for successful growth. Our biggest challenge is market awareness. In this light,
I am happy to announce the appointment of a strategic, senior marketing
executive to work with our global marketing organization towards higher
visibility in our target markets”, Alastair Sorbie, IFS CEO said.

Mark Boulton highlights IFS’ ability to execute on previously announced growth
plans as an important reason for joining the company.

“IFS is an established alternative to SAP and Oracle, with a reputation for
service excellence. I look forward to more tightly aligning the marketing
strategy to support the company’s aggressive growth plans and working with the
excellent marketing organization already in place to develop a more global
approach”, Mark Boulton said.

Mark Boulton commenced his work at IFS in January 2012.

Contact Information
Anne Vandbakk
Telefon: 46 8 58 78 45 00
Corporate Communications Director
anne.vandbakk@ifsworld.com

Frédéric Guigues
Telefon: 46 8 58 78 45 00
Investor Relations
frederic.guigues@ifsworld.com

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