Marimekko Corporation, Press Release, 9 January 2012 at 2 PM
MARIMEKKO POP-UP OPENS AT SELFRIDGES IN LONDON
The bold colors and patterns of Marimekko pop up in the heart of London at Selfridges, the go-to department store voted the best in the world, for half a year starting from today 9 January 2012. The 124 m2 Marimekko pop-up created in partnership with the renowned Scandinavian design and furniture retailer Skandium, Marimekko’s agent in the UK for over 10 years, will invite visitors to plunge into the world of Marimekko design with focus on home and interior decoration products.
“We are delighted to launch a Marimekko pop-up at one of the world’s undoubtedly most interesting department stores; Selfridges continues to always bring novel, fascinating point of views to the consumer experience within the department store environment as well as introduce exciting new brands and phenomena to the public. Marimekko represents a today very topical approach to mix the timeless with the contemporary. Through our designs we want to create emotions and ambiances to the different moments of life and the various spaces where we live in. We believe that the Londoners as well as the international visitors will welcome the Marimekko pop-up at Selfridges with the joy that we have experienced also in our other stores opened in the recent months in New York City, Oslo, Stockholm..”, says Päivi Lonka, Sales Director of Marimekko.
The today opened Marimekko pop-up store at Selfridges will further strengthen Marimekko’s presence in the London area with an existing Marimekko store in St. Christopher’s Place and a Marimekko Box Shop at the Boxpark Shoreditch.
Address:
Selfridges & Co
Marimekko pop-up on 4th floor
400 Oxford Street
London W1A 1AB
UK
Further information and image requests:
MARIMEKKO CORPORATION
Marketing Communications
Tiina Alahuhta-Kasko
Acting Marketing Director, Head of PR
Tel. +358 9 758 7328
tiina.alahuhta-kasko@marimekko.fi
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Marimekko is a Finnish textile and clothing design company renowned for its original prints and colours. The company designs and manufactures high-quality interior decoration items ranging from furnishing fabrics to tableware as well as clothing, bags and other accessories. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in approximately 40 countries. In 2010, brand sales of Marimekko products worldwide amounted to approximately EUR 150 million and the company's net sales were EUR 73 million. The number of Marimekko stores totalled 84 at the year end. The key markets are North America, Northern Europe and the Asia-Pacific region. The Group employs around 400 people. The company’s share is quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com.