DGAP-News: Wall Street Journal Continues Worldwide Digital Expansion With Launch of German Language News Site

Dow Jones & Company 

10.01.2012 12:15
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Introduces Proven Digital Model to German-Speaking Market

FRANKFURT/NEW YORK, 2012-01-10 12:14 CET (GLOBE NEWSWIRE) --
In the latest move to mark its continued global and digital expansion, Dow
Jones & Company today launched The Wall Street Journal Deutschland
(www.wsj.de), a German-language news site with mobile and tablet editions. 

WSJ.de is the most recent in a series of digital initiatives launched by the
Journal and Dow Jones to serve its expanding global audience. Other regionally
focused offerings, including several local language editions, are available in
regions including China, Japan, Korea, India, Southeast Asia, and Central and
Eastern Europe. 

WSJ.de expands Dow Jones' presence in Germany and provides its German-speaking
audience with a unique offering of global news combined with locally focused
coverage. 

'Germany needs to know more about the world and the world needs to be better
informed about Germany. The country is entering a period of unprecedented
economic and financial challenges, and its role on the European and world stage
will be crucial over the coming years. Germany and its companies are dependent
on the global market for growth, and our aim is to provide a flow of news and
analysis that will enable German businesses and professionals to make better
informed decisions,' said Robert Thomson, editor-in-chief of Dow Jones &
Company and managing editor of The Wall Street Journal. 

'In markets around the world, we see rapidly rising demand for our digital and
local news coverage, and we regard Germany as a growth market and the engine of
European expansion. Given our increasingly successful pay model, we are able to
invest in the world's best and best-informed journalism at a time when many
European news organizations are under pressure to cut reporting resources.' 

WSJ.de further extends the global reach of The Wall Street Journal digital news
business and features a mix of free and subscriber-only content from the
Journal and across Dow Jones, as well as news and analysis provided by a team
of local journalists based in Frankfurt, Berlin, Dusseldorf, Hamburg and
Munich. 

Content will be available via the Web site, mobile and tablet applications, and
a mobile Web site. 

'Localization and digitization are at the core of our international expansion,'
said Alisa Bowen, general manager, The Wall Street Journal Digital Network. 'We
have proven expertise with local language digital platforms in China and Japan
and more than 30% of our total digital audience now comes from outside the
North American market (Adobe Omniture, Nov. 2011). Our research shows that we
can expect to see the same success in Germany with an audience that values the
digital delivery of premium business content essential to their working lives,
and advertisers are already showing strong demand.' 

Knut Engelmann, who has been appointed as managing editor, Germany, for Dow
Jones Newswires and The Wall Street Journal Deutschland, oversees a combined
news operation serving both newswires and the German-language digital products.
Ralf Drescher will join as the site's editor in March, having worked in a
variety of roles at Handelsblatt for the past 10 years. 

'We know that our German readers need a global view of business, as well as
trusted insight and analysis of the essential news in their own markets,' said
Mr. Engelmann. 'With access to more than 2,000 journalists globally as well as
a dedicated local team, The Wall Street Journal Deutschland offers a unique
German perspective on world news across a range of digital platforms designed
to suit the changing needs of our readers.' 

The site follows a similar layout to WSJ.com. The What's News column, situated
on the homepage, features the day's most important news stories in business and
international affairs. In addition, the site's International, Business,
Markets, Analysis and Technology sections feature the most relevant content
from Dow Jones' global network. 

Other key features include:

  -- Comprehensive market data, including highlights from the German, European,
     U.S. and Asian markets, as well as currencies and futures, provided in
     partnership with finanzen.net,Germany's largest financial portal
  -- Sections highlighting selected stories from other German media on the Web
     and from WSJ.com in English
  -- German edition of WSJ.com's 'Most Popular' feature, signaling the most read
     and frequently emailed items in Germany and the rest of Europe
  -- Photo galleries, video, a blog and interactive graphics

The launch is being supported by a multi-media marketing campaign. Using the
strap line, 'Straight to the Point,' the campaign features online, print, email
and retail marketing activities across German-speaking countries. 

In addition to finanzen.net, WSJ.de is partnering with Welt Online on the
provision of some domestic news content as well as marketing, and with Sky
Deutschland and Xing on promotional activity. 

For additional press information about WSJ.de, please go to
http://www.dowjones.com/pressroom/presskits/wsjdeutschland/wsjdeutschlandpresski
t.asp 

The Wall Street Journal Deutschland logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11358 

About Dow Jones

Dow Jones & Company is a global provider of news and business information and a
developer of technology to deliver content to consumers and organizations
across multiple platforms. Dow Jones produces newspapers, newswires, Web sites,
apps, newsletters, magazines, proprietary databases, conferences, radio and
video. Its premier brands include The Wall Street Journal, Dow Jones Newswires,
Factiva, Barron's, MarketWatch, SmartMoney and All Things D. Its information
services combine technology with news and data to support business decision
making. The company pioneered the first successful paid online news site and
its industry leading innovation enables it to serve customers wherever they may
be, via the Web, mobile devices and tablets. The Dow Jones Local Media Group
publishes community newspapers, Web sites and other products in six U.S.
states. Dow Jones & Company (www.dowjones.com) is a News Corporation company
(Nasdaq:NWS) (Nasdaq:NWSA) (ASX:NWS) (ASX:NWSLV) (www.newscorp.com). 

CONTACT: Media Contact:Kate DobbinDow Jones & Company+44 (7748) 323
628kate.dobbin@dowjones.com
News Source: NASDAQ OMX



10.01.2012 Dissemination of a Corporate News, transmitted by DGAP - 
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