Photo Release -- Las Vegas Billboards Installs Ten Daktronics Digital Billboards

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| Source: Daktronics
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Las Vegas Billboard's first Daktronics-manufactured digital billboard located along Paradise Road in Las Vegas, Nev.

BROOKINGS, S.D., Jan. 10, 2012 (GLOBE NEWSWIRE) -- Las Vegas Billboards in Las Vegas, Nev., recently installed ten Daktronics (Nasdaq:DAKT) digital billboards in prime locations around the city. The new LED billboards provide flexibility to both Las Vegas Billboards and their customers.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11360.

"From the quality of the product to their customer service, Daktronics brings a competitive package," said Chad Harris, director of operations at Las Vegas Billboards. "We have the cleanest, sharpest displays in Las Vegas. Customers are extremely impressed with the image quality. We even had one client think the display was a static image until it changed!"

Las Vegas Billboards made the decision to convert to Daktronics LED billboards after experiencing a number of equipment issues with their first digital supplier.

"We were spending a lot of time replacing failing modules," said Jim Wilkins, field operations manager at Vision Sign, the company that installed some of and services all of Las Vegas Billboards' digital displays. "We had to first remove the power supply from the back of the display to get to the module. In contrast, a Daktronics module and its attached power supply can be removed in about four seconds."

In addition to a more reliable product, Las Vegas Billboards looked for a company offering monitoring solutions to reduce overall service costs.

"Daktronics boards are known for their quality and for built-in diagnostics. We knew we could reduce our outages and service time as well as get a better value – Daktronics was the best way for us to go," said Harris. Since the install, the Daktronics digital billboards have exceeded Las Vegas Billboards' expectations. "If all goes well, we hope to convert more of our static billboards to Daktronics digital billboards in the future," said Harris.

Since entering the digital billboard business in 2001, Daktronics continues to collaborate with outdoor advertising operators, improving technology while increasing overall value through a unique blend of digital billboard services and product innovations not offered by any other display manufacturer. Daktronics' 4K series digital billboards come equipped with fail-safe controls, such as redundant data signal and the incorporation of the sealed power supply attached to each module. These features maintain the overall display image quality in the event of a module failure and ensure that the display is performing optimally at all times.

Discover more Daktronics digital billboard information at www.daktronics.com/billboard.

About Daktronics

Daktronics is the world's largest supplier of large-format LED display systems, including digital LED billboards, large-screen video displays and control systems for sports and commercial venues. Daktronics has built and installed hundreds of thousands of LED displays in more than 100 countries, and offers more than 40 years of dynamic display experience. Daktronics installed its first digital billboard in 2001. For more information about digital billboards, visit: http://www.daktronics.com/billboard, e-mail the company at outdoor@daktronics.com, or call toll-free at (800) 325-8766.

The Daktronics logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5476

About Las Vegas Billboards

Las Vegas Billboards has been a family owned business since 1987 and is a leader in Las Vegas outdoor advertising. Their array of permanent and digital billboards are strategically placed to drive clients' messages to over 2 million residents and over 30 million tourists yearly. Las Vegas Billboards helps their clients reach and connect with their target audience with innovative billboards that are cost-effective solutions to getting results, and achieving marketing goals. For more information about Las Vegas Billboards, visit http://www.lasvegasbillboards.com

This photo is also available via AP PhotoExpress.

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