BOSTON, MA--(Marketwire - Jan 10, 2012) - Aberdeen Group, a Harte-Hanks Company (
"Application Performance in Complex and Hybrid Environments," prepared by Jim Rapoza, Senior Research Analyst for the Aberdeen Group IT Infrastructure research practice, examines the pressures organizations encounter managing application performance in the face of emerging technology trends. Modern companies field applications to users both inside and outside the firewall -- applications which may be hosted on virtualized servers or the cloud, and which may be deployed to a wide variety of systems and devices. In this complex environment, application performance has become more difficult to monitor and manage. As the complexity of IT environments increases, and user expectations continue to rise, companies are more pressured than ever before to understand how their applications are performing, and to improve that performance. To obtain a complimentary copy of this report, made available in part by Exinda and New Relic, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7356&camp=2.
"2012 Strategies: Putting the Intelligence in Mobile BI to Work," prepared by David White and Andrew Borg, Senior Research Analysts in the Aberdeen Group Business Intelligence and Wireless & Mobility practices, found that organizations that deploy mobile Business Intelligence (BI) increase their market responsiveness, decrease time-to-decision, and raise the visibility of alerts and exceptions to accelerate problem resolution. They improve their customer satisfaction rates by 12% year-over-year, a 70% greater increase than non-users, and hold a strong belief in the business value of mobile BI, with 46% of survey respondents convinced that it brings them competitive advantage. To obtain a complimentary copy of this report, made available in part by Birst and SAS, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7246&camp=2.
The 2012 Omni-Channel Retail Experience prepared by Chris Cunnane, Research Analyst for the Retail and Consumer Products research practice, based on Aberdeen's November 2010 Cross-Channel Roadmap report, indicates that 74% of multi-channel retail operations are characterized by separate and siloed channels, resulting in poor brand- and customer-management practices. This year's results indicate that leading retailers are making the move to align their brand, product offerings, and marketing messages to achieve a uniform customer experience across all channels. For example, 50% of Leaders surveyed indicated their top strategic objective for 2012 is to ensure product availability across all channels. This single strategy incorporates the alignment of the brand, product assortment, and messaging, from the top down. This Analyst Insight examines how retailers are aligning the brand across channels for a seamless shopping experience. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7101&camp=2.
"Expense Management for Professional Services," prepared by Christopher J. Dwyer, Senior Research Analyst for the Aberdeen Group Global Supply Management research practice, examines how professional services organizations (finance, accounting, consulting, IT) can leverage expense management systems to both monitor and track expenses associated with client projects, and also gain intelligence into project-billing through simple integration with existing corporate systems. The new research study also highlights the advantages of cloud-based expense management systems and their benefits to professional services firms. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7475&camp=2.
In the research report "What Happens When Everyone In The Office Has Video Conferencing?" Hyoun Park, Research Analyst, Collaboration and Integrated Communications, compares organizations that have provided video conferencing to all employees against those limiting employee access to video. By comparing these two sets of businesses, Aberdeen found that companies with ubiquitous video were more likely to gain value in three departments closely associated with the customer experience: customer service, business-to-business sales, and business-to-business marketing. "To use video effectively, businesses cannot simply treat this technology as an executive or corporate communications tool," states Park. "Line-of-business departments throughout the enterprise can also benefit from the collaboration and immersive conversations that video conferencing can provide. Wide availability video can provide value as long as the technology is deployed and supported with Best-in-Class practices to maximize the business value proposition." To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7533&camp=2.
The "Infusing a 'Talent First' Culture Through Integrated Talent Management" research report by Madeline Laurano, Research Director, Talent Acquisition Solutions, details how Best-in-Class companies leverage an integrated talent management strategy to foster a "talent first" culture and drive employee engagement. "Organizations looking to align HR strategies to the overall business need a more integrated approach to recruiting, performance, succession, learning, workforce planning and compensation," says Laurano. "Integrated talent management will enable organizations to successfully engage employees by managing expectations, setting goals that clearly align with business goals, and enabling employees to perform better -- all critical ingredients to improve organizational performance." To obtain a complimentary copy of the research report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7474&camp=2.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.
(C) 2012 Aberdeen Group, Inc., a Harte-Hanks Company
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