NEW YORK, Jan. 16, 2012 (GLOBE NEWSWIRE) -- re:fuel, a leading marketing firm connecting brands with target consumer segments, is pleased to announce the launch of its experiential marketing group.
The experiential team will provide re:fuel's client and agency partners with creative, relevant consumer engagements that create connection, build loyalty and drive word of mouth. By integrating re:fuel's vast portfolio of media strategies and leveraging their unparalleled market knowledge, the division will be well-positioned to develop dynamic surround campaigns that deliver tremendous ROI.
Kathleen Mulcahy, Senior Vice-President of Experiential Marketing reporting to President/CEO Andrew Sawyer, will lead the group. Kathleen is a seasoned marketer who's created successful programs for several key brands including Verizon FiOS, Pepsi, Doritos, American Express and Philip Morris.
Most recently, Kathleen served as the Vice President of Marketing for the Promotion Marketing Association (PMA), the national non-profit trade association dedicated to the promotion & events industry and the entity responsible for the REGGIE awards, the premier industry award recognizing the best in promotion and integrated marketing.
Prior to the PMA, Kathleen spent several years at Omnicom, including successful stints at Pierce Promotions, PHD EXP and Tracy Locke.
Andrew Sawyer commented, "We are very fortunate to bring on such a talented industry veteran to launch the experiential marketing group. Kathleen's expertise and creativity will be a boon to our clients and key to expanding our promotions business – a key growth area for 2012."
About re:fuel
re:fuel, a former division of Alloy Media + Marketing, is a leading marketing firm connecting a wide range of brands, including half of the Fortune 100, with niche and thriving consumer segments through scalable and impactful media and promotional solutions. With decades of expertise serving youth, multicultural, military, and local audiences, re:fuel deploys brand campaigns that speak to these consumers in their world, throughout their day. re:fuel has locations nationwide, with headquarters in New York City, and offices in Chicago, Los Angeles, Santa Barbara, CA, Harrisburg, PA, and Cranbury, NJ.
To learn more visit www.refuelnow.com.
The re:fuel logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11395