Source: LaunchSquad

EndPlay Expands Internationally via Strategic Partnership With The Banyan Solutions Consulting Group (TBSCG)

Content Management Solutions Group TBSCG Fulfills European Market Demand for Cloud-Based Solutions With EndPlay

LONDON--(Marketwire - Jan 18, 2012) - EndPlay, Inc., a leading SaaS provider of Web Content Management (WCM) solutions, announced today a partnership with The Banyan Solutions Consulting Group (TBSCG), marking EndPlay's international expansion into the European, Middle Eastern and African (EMEA) market. TBSCG builds and maintains online-centric solutions for some of the largest brands in the UK, France, Belgium, Poland and Switzerland, including Electrabel, Shell, LEGO, Felco SA and Bucks CC. Through the partnership, TBSCG will become the preferred hosting provider and official reseller of the EndPlay platform -- meeting EMEA customer demand for cloud-based WCM solutions.

The strategic partnership will create new revenue and growth opportunities for both companies via solution licensing and support initiatives, with EndPlay leveraging TBSCG's regional expertise to expand internationally. The partnership further cements TBSCG's status as an innovative leader in content management, hosting, design and support services provided to some of the largest global brands.

"We've seen the need for cloud-based Web Content Management solutions firsthand in the EMEA market," says Mark Andrews, CEO of TBSCG. "EndPlay is one of the most visionary companies in this space, and we look forward to hosting and implementing the EndPlay platform for our clients requesting a SaaS solution."

EndPlay's cloud-based WCM platform integrates, automates and intelligently delivers audio, video, text and rich media across brand websites and to virtually any end-user device for companies across media and entertainment/education spaces as well as retailers and CPG manufacturers. As an established reseller, TBSCG will support customers in migrating to or adopting the EndPlay platform. TBSCG will also work closely with EndPlay in building and maintaining localized hardware infrastructure.

"EMEA presents an incredible growth opportunity for EndPlay, and this partnership will enable us to establish an immediate and significant presence in the region," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President of EndPlay. "We're bringing TBSCG to the cloud and, with more than a hundred established client relationships and a demonstrated understanding of content and Web presence, TBSCG is bringing EndPlay across the pond."

About EndPlay

EndPlay is a leading SaaS provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment/education and consumer packaged goods. The company's 'Intelligent Rendering' technology is at the core of its evolving architecture and platform. EndPlay serves over 750 million page views per month on average, making it one of the top 7 media properties and top 50 Web properties in the U.S. based on traffic volume. In the media marketplace, EndPlay's clients access local markets with 53% of U.S. households, reaching an unduplicated 15% of the U.S. Internet population and operating in 15 of the top 20 Designated Market Areas (DMAs) in the U.S.

EndPlay delivers 24/7 customer service and is expanding its geographic reach into Europe and Asia. All EndPlay employees -- the associates -- have been certified to ensure that they meet its rigorous standards of customer service. The certification process will extend to its partners and clients to help them achieve their business goals. EndPlay is headquartered in Los Angeles, with regional offices in Florida and New Jersey. For more information, visit www.endplay.com.

About TBSCG

A European company, TBSCG (The Banyan Solutions Consulting Group) has specialized in providing its customers with Content Management Solutions. It has offices in London, Brussels and Wroclaw.

Based in Wroclaw, the development center develops bespoke online-centric solutions as well as rolling-out CMS solutions. TBSCG also designs mobile applications for smartphones and tablets.

TBSCG's Enterprise Operations Department assists with the day-to-day management of its clients' IT solutions. Its professional team is on-hand 24/7 to answer all their system support and maintenance queries. It also provides infrastructure-hosting services.

Specialized in Content Management Systems, the majority of TBSCG's consultants are deployed on-site, where they carry out audits and draw up recommendations before rolling out the appropriate solutions.

TBSCG's design team works on the look and feel of its clients' website and mobile application, whilst our specialized team of video makers and content writers ensure that the message is both powerful and tailored to suit its target audience.

For more information please check out www.tbscg.com.

EndPlay and Your Content. Intelligently Rendered. are registered trademarks of EndPlay, Inc.

Contact Information:

Media Contacts:
Marissa Arnold or Jesse Odell
endplay@launchsquad.com
+1.212.564.3665 (New York)
+1.415.625.8555 (California)