AUSTIN, Texas, Jan. 19, 2012 (GLOBE NEWSWIRE) -- Adometry™, Inc., the leader in cross channel fractional attribution and ad verification technology, today announced a new release of the Adometry Ad Analytics Suite. The latest version enables online advertisers to on-board advanced attribution and optimization capabilities in as little as two weeks, without having to re-deploy site tags or interrupt site operations.
Together, the new capabilities of the Adometry Ad Analytics suite 2.0 empower advertisers and agencies to improve the performance of their online marketing campaigns and more easily reach customers through their preferred communication channels, including email, mobile, social, search, affiliate, web display or video advertising. As a result, advertisers gain impactful and actionable campaign recommendations that drive measurable return on aggregate or total ad spend (ROAS) averaging 20-40 percent.
Additional details on the new enhancements available in the Adometry Ad Analytics Suite include:
- Smart Overlap™ Reporting – uses fractional attribution to help advertisers identify which web sites are truly redundant, and which sites provide a beneficial lift, even when hitting the same audience. As a result, advertisers can enhance the performance of ad placements.
- Practical Frequency Analysis – provides insights into the right number of times advertisers should show an ad to the same person each day before they reach the point of diminishing returns. This helps them to invest campaign ad dollars more effectively and efficiently.
- Value-based Audience Reports – leverages audience data from multiple partners, including Nielsen, Acxiom, TARGUSInfo, and DataLogix, to allow advertisers to identify which audiences perform best, where those audiences perform best, and the real value of demographic, interest, and in-market data. As a result, advertisers can identify the worth of a target segment based on how it is performing on various sites.
- Data Visibility Enhancements: allows advertisers to view all reports organized into multiple layers. They can access the data via groupings applied to campaigns, sites, placements, keyword groups, or creative. This provides additional insights into the performance of each so that better optimization decisions can be made.
"Our new advanced attribution technology ensures that digital marketers have the data and automated tools needed to simultaneously invest campaign dollars more effectively across all channels – from mobile, social, video and more," said Paul Pellman, CEO of Adometry. "In addition, with implementation times of as little as two weeks, we're helping advertisers accelerate the ROI for their campaigns."
To learn more about Adometry offerings, visit Adometry's Ad Analytics SaaS Solution Suite. For more information on Adometry, visit www.adometry.com or follow us on Twitter: @Adometry.
About Adometry
Founded in 2005, Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
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