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Photo Release -- JAKKS Pacific's Kids Only! Division Relaunches the Classic Original Big Wheel(R) Ride-On Toy

It's a Big Deal to Own a Big Wheel!

| Source: JAKKS Pacific, Inc.

Big Wheel Ride-On Toys

Big Wheel Ride-On Toys

Kids Only!(R), a division of JAKKS Pacific, Inc. (Nasdaq: JAKK), will bring back the iconic Original Big Wheel Ride-On toys at major retailers nationwide this summer.

MALIBU, Calif., Feb. 14, 2012 (GLOBE NEWSWIRE) -- Kids Only!®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), has signed a license agreement with Alpha International, Inc., to manufacture, market and distribute The Original Big Wheel Ride-On toys.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11640

Kids Only's new line of Big Wheel® Ride-Ons is expected to include the 9" My First Big Wheel, the 11" Big Wheel Sidewalk Screamer and the 16" Big Wheel Spin Out Racer. Each boys and girls Big Wheel Ride-On will capture the iconic look and feel of The Original Big Wheel.

"With millions of Original Big Wheel toys sold over the past 40 years, the 'King of the Sidewalk' has been a favorite with families for generations. We are excited to build on this classic brand and introduce this iconic toy to a new generation of young children," said Ron Cohen, President of Kids Only. "We are also excited to announce that our Big Wheel toys will be manufactured in the U.S.A., which will create hundreds of new jobs and give each Big Wheel a 'Made in America' stamp of approval."

Kids Only's new line of Original Big Wheel Ride-Ons are expected to launch at all major retailers this fall.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (Nasdaq:JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots®, Disguise® and Moose Mountain®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. www.jakks.com

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

© 2012 JAKKS Pacific, Inc. All rights reserved.

The JAKKS Pacific, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11639

The photo is also available at Newscom, www.newscom.com">www.newscom.com, and via AP PhotoExpress.

Anne-Marie Feliciano
JAKKS Pacific, Inc.
(310) 455-6245