SALES DEVELOPMENT IN JANUARY 2012

SALES DEVELOPMENT IN JANUARY 2012

In January 2012, H&M group total sales including VAT in local currencies
increased by 12 percent compared to the same month the previous year. Sales in
comparable units increased by 3 percent. Comparable units comprise the stores
and the internet and catalogue sales countries that have been in operation for
at least a financial year.

The total number of stores amounted to 2,488 on 31 January 2012 versus 2,210 on
31 January 2011.

Percentage sales development for the month of February and the total sales in
SEK for the first quarter (December-February) will be published in a separate
press release on 15 March 2012 at 08.00 (CET). The Three-Month Report, covering
the period 1 December 2011 to 29 February 2012, will be published on 29 March
2012.

 
Karl-Johan Persson, Managing Director  

Contact person: Nils Vinge, Head of IR   +46-8-796 5250

 
 
The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden's Securities Market Act. It was
released for publication at 08.00 (CET) on 15 February 2012.

 
 
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the group includes the brands
COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has
around 2,500 stores in 43 markets including franchise markets. In 2011, sales
including VAT were SEK 128,810 million and the number of employees was more than
94,000. For further information, visit www.hm.com