Mecox Lane Limited to Announce Fourth Quarter and Full Year 2011 Results on February 22, 2012

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| Source: Mecox Lane Limited

SHANGHAI, China, Feb. 15, 2012 (GLOBE NEWSWIRE) -- Mecox Lane Limited ("Mecox Lane" or the "Company") (Nasdaq:MCOX) which operates one of China's leading online platforms for apparel and accessories as measured by revenues in 2010, today announced that it will report its financial results for the fourth quarter and full year ended December 31, 2011 on Wednesday, February 22, 2012, after the U.S. markets close.

Mecox Lane management will hold an earnings conference call at 8:00 p.m. U.S. Eastern Time on Wednesday, February 22, 2012 (9:00 a.m. Shanghai/Hong Kong Time on Thursday, February 23, 2012) to discuss results and highlights from the quarter and the full year and answer questions.

A brief presentation to accompany the earnings call will be available on the Company's website, http://ir.m18.com/events.cfm, at 6:30 p.m. U.S. Eastern Time on February 22, 2012 (7:30 a.m. Shanghai/Hong Kong Time on February 23, 2012).

The dial-in numbers and passcode for the conference call are as follows:

U.S. Toll Free: +1-855-500-8701
International:  +65-6723-9385
Hong Kong:  +852-3051-2745
Passcode:  53207784

Additionally, an archived webcast of this call will be available on the Investor Relations section of Mecox Lane's website at http://ir.m18.com.

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) operates one of China's leading online platforms for apparel and accessories as measured by revenues in 2010. The Company offers a wide selection of fashion products through its www.m18.com e-commerce website and physical store network. Product offerings include apparel and accessories, home products, beauty and healthcare products and other products, under the Company's own proprietary brands, such as Euromoda and Rampage, as well as under selected third-party brands, including established international and Chinese brands in addition to independent and emerging brands. For more information on Mecox Lane, please visit http://ir.m18.com.

The Mecox Lane Limited logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11140

Safe Harbor Statements

This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans," "believes" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, changes of the regulatory environment in China, and economic slowdown in China and/or elsewhere. Further information regarding these and other risks is included in Mecox Lane's filings with the U.S. Securities and Exchange Commission. Mecox Lane does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

CONTACT: For investor and media inquiries please contact:
         
         In China:
         
         Phili Xu
         Mecox Lane Limited
         Tel: +86-21-6495-0500 or +86-21-5464-9900 Ext. 8161
         Email: ir@m18.com
         
         Candice Sun
         Ogilvy Financial, Beijing
         Tel: +86-10-8520-6524
         Email: mcox@ogilvy.com
         
         In the U.S.:
         
         Jessica Barist Cohen
         Ogilvy Financial, New York
         Tel: +1-646-460-9989
         Email: mcox@ogilvy.com