FOUNTAIN VALLEY, Calif., Feb. 16, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL), an incubator and aggregator of mobile technology, announced today that "Britannica Kids: U.S. Presidents," its first mobile application developed for Encyclopaedia Britannica, will be available for free download on the App Store starting Friday, Feb. 17 through the end of President's Day on Feb. 20. The app, which normally sells for $2.99, teaches young learners an important aspect of U.S. history by taking them on a fun and educational meet and greet with the 44 U.S. Presidents. Launched last month, it was featured under New and Noteworthy in the education section of the App Store on iTunes and has been featured on Greatapps.com. A demo of "Britannica Kids: U.S. Presidents" is available at http://youtu.be/c3NUEpv-1Vc
"Britannica's mission is to promote knowledge and learning, and to get our mobile apps into the hands of as many kids as possible," said John Russell, Director of Business Development at Britannica. "Offering this app free for President's Day is a way to honor this important holiday, reach more kids and further our mission."
"We're very excited about how well 'Britannica Kids: U.S. Presidents' is doing and to be working with an educational leader of Encyclopaedia Britannica's caliber to help children increase their knowledge base," said Dave Swartz, MEDL Mobile co-founder and chief creative officer. "What better way to celebrate this partnership and President's Day than by offering the app free and making knowledge of our country's history even more accessible."
"Britannica Kids: U.S. Presidents" is the first of two apps MEDL Mobile is developing for the Britannica suite of apps. The second app, which covers U.S. geography, is slated for release this Spring.
"Britannica Kids: U.S. Presidents" presents a wealth of interesting presidential facts and fun features. The material, compiled and thoroughly fact checked by the editors at Encyclopaedia Britannica, engages students in solidifying their knowledge through quizzes and voiced over text. App features include:
- Profiles for all 44 U.S. presidents, including current President Barack Obama
- Presidential portrait, first lady, birthday, and fun facts in each profile
- "Hail to the Chief" sing-along with music and lyrics
- Quiz section where students can test their knowledge of the U.S. presidents
- A captivating "Did You Know" picture mosaic that offers facts and photos on a variety of presidential topics such as:
- The Oval Office
- Mount Rushmore
- The Secret Service
- Camp David
- The White House Bowling Alley
About MEDL Mobile
MEDL Mobile Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 85,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations for our user base.
The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11366
About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. is a global leader in education publishing whose products are available in many media, including online, wireless devices and books. A pioneer in electronic publishing since the early 1980s, the company markets a variety of curriculum products for schools, language-study courses, online learning services, encyclopedias and other reference works, management solutions and language products through its Merriam-Webster subsidiary. Many of them are available at www.britannicastore.com. The company makes its headquarters in Chicago.