Healthy Coffee(R) Launches New FRM Business Model(TM) That Will Revolutionize the Direct Sales Industry

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| Source: Healthy Coffee International, Inc.

NEWPORT BEACH, Calif., Feb. 21, 2012 (GLOBE NEWSWIRE) -- Healthy Coffee International, Inc. (OTC: HCEI.PK) announced that it has introduced the FRM Business Model™, which combines three business models into one: Franchise, Retail and Multi Level Marketing (MLM).

Rick Aguiluz, architect of the Healthy Coffee® concept and the FRM Business Model™, and CEO of Healthy Coffee International added: "The FRM Business Model™ will revolutionize the direct sales industry. We are the first company to successfully merge traditional retail business with the MLM business, thus empowering our independent distributors to have a much bigger market. Further, we do not charge our distributors a franchise fee."

ABOUT HEALTHY COFFEE INTERNATIONAL, INC.

Healthy Coffee International, Inc. (OTC: HCEI.PK) (website: www.HCEI.biz), category creator of Healthy Coffee, is focused on bringing health to the world's largest and most popular drink, coffee. The company's proprietary formulas combine the health benefits of Ginseng, Reishi Mushroom, and other top quality ingredients with the world's finest coffee beans to create a line of deliciously healthy instant gourmet coffee drinks.

Healthy Coffee® is the first company to successfully merge the traditional retail business with direct sales, and is revolutionizing the direct sales industry. Healthy Coffee® is the first to market the exclusive Healthy Coffee® automatic vending machines to mom and pop stores and businesses as well as the big retail chain stores.

Healthy Coffee's products are sold exclusively through its marketing subsidiary, Healthy Coffee USA, Inc., (www.healthycoffee.com) which uses a simple and unique Internet-driven international business model that allows the average person to own and operate a local, national, or international coffee distribution or coffee house business with very little capital investment or overhead. Healthy Coffee is well positioned in the market place at the intersection of three mega-billion dollar industries: coffee, wellness and energy drinks, and has quickly moved into international markets by establishing offices in 22 countries, and distributors in 30 other countries.

For more information, visit: http://www.HCEI.biz

To subscribe to the Healthy Coffee® mailing list:

http://www.hcei.biz/home/signupform.html

HCEI.PK
Outstanding: 124.204 Mill.
Float: 71.816 Mill.

Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of Healthy Coffee International, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.

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