BOCA RATON, Fla., Feb. 27, 2012 (GLOBE NEWSWIRE) -- DNA Brands, Inc. (DNAX.OB), holders of the prestigious "best-tasting energy drink award" at the 2010 World Beverage Competition and producers of DNA Energy Drinks(R) and DNA Meat Snacks sold at major retailers including Walgreens, Circle-K and Race Trac, today announced it has renewed its marketing arrangement with radio talk-show personality Bubba The Love Sponge.
"We are excited knowing that we once again will be working with Bubba to promote the DNA brand. Bubba The Love Sponge's syndicated radio show reaches hundreds of thousands of people, most of which is our core demographic. As we continue to grow our mid-west and California markets it is reassuring to know that Bubba will be there getting the DNA message out to our target market and supporting our other marketing initiatives," said Geoff Armstrong VP Marketing for DNA Brands Inc. Armstrong concluded, "We are also happy to announce that will continue to produce the special "Bubba Army" Cranrazberry co-op can in which a portion of sales are donated to the BTLS Foundation."
"We are very pleased to have renewed our agreement with DNA Brands. DNA has been a great sponsor of our show, and a big supporter of the Bubba Army. We like that these guys are here in our own backyard building their brand, these guys provide the kind of support we look for in our sponsors....we are pleased to help DNA get their name out in front of our massive listening audience and help DNA to promote their brand. We like the product. Out team drinks DNA every day to get us through our demanding days!"
The Bubba The Love Sponge radio show reaches hundreds of thousands of listeners daily in the United States and Canada through their nationally syndicated program, Radio IO and social media. Bubba Clem is also an avid car racer in the state of Florida and created the BTLS foundation, which supports worthy causes and its victims including fallen officer's families.
About DNA Brands, Inc.
DNA BRANDS, make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky™ and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in four flavors Citrus, Lemon Lime, Sugar Free Citrus and CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage.
Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, CVS, Race Trac and Circle K.
True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its sponsorship of the DNA Energy Drink/Jeff Ward Racing team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.
For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com ;
The DNA Beverage Corp. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7258
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