DGAP-News: SMARTRAC N.V. / Key word(s): Miscellaneous
SMARTRAC further strengthens its trusted brand
01.03.2012 / 07:28
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SMARTRAC further strengthens its trusted brand
* KSW Microtec AG changes company name to SMARTRAC TECHNOLOGY Dresden GmbH
* Launch of group-wide branding activities to reinforce global visibility
of the SMARTRAC brand
Amsterdam, March 1, 2012 - SMARTRAC N.V., a leading developer,
manufacturer, and supplier of RFID transponders and inlays, announced that
the company has launched group-wide branding activities to further
strengthen its well-known and trusted brand. As part of the branding
measures, KSW Microtec AG (KSW) changed its company name to SMARTRAC
TECHNOLOGY Dresden GmbH.
KSW was acquired by SMARTRAC on December 14, 2011. The integration of KSW's
business into the SMARTRAC Group commenced shortly after the acquisition.
The change of name of KSW to SMARTRAC TECHNOLOGY Dresden GmbH is a result
of the Group's strategy to unite its core business under the family brand
'SMARTRAC' and is a sign of togetherness and commitment to the same values
and principles.
'We have established < Combining the Best> as guiding principle for the
current integration processes,' said Dr. Christian Fischer, CEO of
SMARTRAC. 'This basic idea is not only expression of our mindset on how we
want to realize the integration processes. It is also expression of the
value we aim to generate for our joint customer base and business
partners.'
Combining KSW's long-term expertise in the high frequency (HF) and
ultra-high frequency (UHF) RFID inlay production and proprietary know-how
with SMARTRAC's strengths and capabilities fortifies SMARTRAC's technology
base, product portfolio, and market position.
As a result of the integration, customers will benefit from the best
product portfolio in the access control, e-payment, e-Ticketing, and asset
management application fields as well as for high-security products for
government identification documents.
In addition, the combined business activities aim at delivering customers
the best service, highest quality, innovation, and best value within the
proven and dedicated business model as a developer, manufacturer, and
supplier of RFID transponders and inlays.
'We are very pleased that the integration process developed fast and
smooth. The fact that we were able to complete the integration within two
months only after the acquisition clearly shows that the teams and
businesses ideally complement each other,' said Thomas Hitzer, CEO of
former KSW, new Head of Business Unit Cards and Member of the Group
Executive Team at SMARTRAC.
The 'Combining the Best' guiding principle also includes the integration of
UPM RFID into the SMARTRAC Group. The acquisition of UPM RFID is not
completed yet; closing of the transaction is still subject to customary
conditions, including regulatory approvals, and is expected to be completed
within the first quarter of 2012.
The group-wide branding activities which include among others the launch of
a new company logo are scheduled for a period of 14 months and aim at
reinforcing the global visibility of the SMARTRAC brand.
'Despite the fact that we are a comparably young company, the SMARTRAC
brand is already well-established on several continents,' said Tanja
Moehler, Head of Corporate Communications & Marketing. 'SMARTRAC stands for
growth, leadership, a strong technology and IP portfolio, high quality, a
passionate team with a unique spirit, and a strong focus on our customers'
needs. We will now focus on sharpening the brand perception in areas where
there is room for improvement.'
About SMARTRAC:
SMARTRAC is a leading developer, manufacturer, and supplier of RFID
transponders and inlays for a broad range of applications in all current
frequency standards. The company produces both ready-made and customized
transponders for public transport, access control, RFID-based car
immobilizers, animal identification, libraries, industry, and logistics.
SMARTRAC is one of the global market leaders in high-quality RFID inlays
for electronic passports (e-passports) and contactless credit cards
(e-payment) as well as for RFID transponders for public transportation
applications. SMARTRAC was founded in 2000, went public in July 2006, and
trades as a stock corporation under Dutch law with its registered
headquarters in Amsterdam. The company currently employs approximately
3,300 employees and maintains a global research and development,
production, and sales network.
If you have any questions, please contact:
Tanja Moehler
Head of Corporate Communications & Marketing
SMARTRAC N.V.
Phone: +31 20 30 50 157
Email: tanja.moehler@smartrac-group.com
Internet: www.smartrac-group.com
Find news and updates about us on Twitter: http://twitter.com/SMARTRAC_NV
Forward-looking statements:
To the extent that this press release contains forward-looking statements,
such statements are based on assumptions, planning, and forecasts at the
time of publication of this press release. Forward-looking statements
always involve uncertainties. Business and economic risks and developments,
the conduct of competitors, political decisions, and other factors may
cause the actual results to be materially different from the assumptions,
planning, and forecasts at the time of publication of this press release.
Therefore, SMARTRAC N.V. does not assume any responsibility relating to
forward-looking statements contained in this press release. Furthermore,
SMARTRAC N.V. does not assume any obligation to update the forward-looking
statements contained in this press release.
End of Corporate News
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Language: English
Company: SMARTRAC N.V.
Strawinskylaan 851
1077 XX Amsterdam
Netherlands
Phone: +31 20 30 50 157
Fax: +31 20 30 50 155
E-mail: investor.relations@smartrac-group.com
Internet: www.smartrac-group.com
ISIN: NL0000186633
WKN: A0JEHN
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart
End of News DGAP News-Service
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158826 01.03.2012
DGAP-News: SMARTRAC further strengthens its trusted brand
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