MIAMI, March 6, 2012 (GLOBE NEWSWIRE) -- Alkalife, the leading provider of alkaline dietary supplements and the company behind the original pH booster drops, today announced a partnership with National Supplement Group to widen distribution of Alkalife products including Alkalife pH booster drops, Bicarb-Balance, and e-Cal. Alkalife is the original and only patented pH booster product in the market, developed in 1992 by alkaline water pioneer Sang Whang.
"We see enormous growth potential for dietary supplements that are focused on bodily pH and deliver detox and anti-aging benefits to consumers increasingly focused on alkalinity," said Bruce Davis, president of National Supplement Group. "By combining our capabilities, we will accelerate the growth of the Alkalife product line."
Until now, Alkalife products have largely been sold through an online reseller network. With a new executive management team in place as of January, this deal marks the first significant push to expand sales beyond online as demand increases. Outside the U.S., Alkalife is currently marketed in 26 countries.
"This partnership represents a great opportunity for Alkalife and consumers seeking products that address pH balance to ensure wellness and longevity," said Jose Fernandez, chief executive officer of Alkalife. "It will help us satisfy our rapidly growing customer base by making the product even more accessible."
About Alkalife (www.alkalife.com)
Headquartered in Miami, Alkalife® is a leading global provider of health supplements in the area of alkalinity and pH balance for the body. In 1992, scientist and inventor Sang Whang developed the first pH water booster for the human body after researching health issues related to acidosis. Today, Alkalife continues to be the leading brand of alkaline enhancers and remains the top choice of wellness experts and health enthusiasts around the world. Alkalife is currently available in more than 27 countries. Find us on Facebook and Twitter (@alkalife).
The Alkalife logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11912
About National Supplement Group
National Supplement Group oversees national and international distribution on an exclusive basis of products in the sports nutrition category. Their focus is to provide a supply channel to other distributors in the supplement market to assist with growth and expansion of the brands.
Alkalife is a registered trademark of Sang Labs, Inc.