HOLLYWOOD, Fla., March 8, 2012 (GLOBE NEWSWIRE) -- Bookt LLC, a pioneer in cloud-based technology solutions for the lodging industry, has announced that all current and new InstaManagers will get Smart Response Advanced Lead Processing as part of the latest free platform upgrade.
"Almost all travelers are comparison shoppers today," said Rob Käll, CEO of Bookt. "They tend to make inquiries – what we think of as leads – on multiple sites, looking for the best deal and value. With our cutting edge Smart Response technology, these inquiries can get answered immediately, 24/7 – all automatically generated with the deep information travelers crave and the tools and tracking Vacation Rental Managers need. This Smart Response innovation allows InstaManagers to convert more leads with a lot less work."
Smart Response has been integrated into the InstaManager CRM (Customer Relationship Management) System which automatically consolidates leads coming in from all sources. It is also tied to the InstaManager Reservation System. This not only makes instant responses possible but also provides the ability to track and measure sales, marketing and ROI down to the campaign and agent level. "This is a real-world practical breakthrough," said Käll. "Lead consolidation combined with automation, online bookings and metrics give our clients a competitive edge."
InstaManager FLEX is a revolutionary product combining powerful vacation rental manager software with tailored marketing distribution through FlipKey and TripAdvisor, with pricing starting at $1 with additional fees tied exclusively to a client's booking success. Since 2007, Bookt has successfully served a fast growing global network of vacation rental managers. With the introduction of InstaManager FLEX and continual rollout of new features like Smart Response coming out of the company's R&D Program – called VR Labs, Bookt is experiencing accelerated growth and rising market prominence. Learn more at: instamanager.com.
About Bookt
Bookt is a leader in cloud based solutions for vacation rental managers, hoteliers, innkeepers, and larger travel organizations in the lodging industry since 2007. Bookt's software and integrated marketing services make lodging companies more effective with activities that directly drive their revenue, manage resources, and provide business control. Our flagship product, InstaManager, is delivered in partnership with TripAdvisor targeting the $85B Vacation Rental Industry. Sophisticated PMS, CRS, CRM, CMS, distribution and back-office functionality is delivered through the cloud to customers in over 32 countries on 6 continents. Learn more at: www.bookt.com.
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