BTS Signs two major agreements with a leading Telecommunications Company valued at approx. SEK 20 million for 2012

Wednesday March 14, 2012

STOCKHOLM, SWEDEN and STAMFORD, CT - BTS GROUP AB (publ), - the world leading
strategy implementation company, has signed two major agreements with a major US
based telecommunications company. The combined agreements are valued at
approximately SEK 20 million that will be recognized during 2012 and consist of
the customization and delivery of two distinct solutions.

The first solution is an interactive experience aimed at gaining General
Manager's alignment to the company's strategic focus including how to achieve
leveraged growth and improve the end-to-end customer experience.  This
initiative represents the continuation of a phased, 4-year Strategy Execution
Journey that has supported the senior leadership teams strategic transformation
initiative.

The second program is focused on accelerating the proficiency of the company's
media group sales force through interactive and experiential learning
initiatives. BTS will collaborate closely with the client to create an
innovative and customized program aimed at engaging their sales organization and
transforming the way they sell.

"We are proud that one of the world's leading telecommunications company has
continued to leverage BTS as its transformation partner both at the enterprise
level and within the sales organization," says Henrik Ekelund, President and CEO
of BTS Group AB. "This continued partnership is strong evidence supporting our
ability to accelerate strategy implementation and achieve business results."

For more information, please contact:

Thomas Ahlerup

Senior Vice President

Corporate Communications and Investor Relations

BTS Group AB

Phone                                        +46-8-5870 7002

Mobile                                        +46-768-966 300

E-mail                                        thomas.ahlerup@bts.com



About BTS Group

BTS is a world leading strategy implementation consulting firm. The company
accelerates execution by ensuring the workforce is aligned to the strategy, has
the right mindset, and has mastered the capabilities needed to deliver business
results. BTS leverages customized business simulations and targeted experiential
learning initiatives to develop the leadership, business acumen and sales skills
necessary for superior strategy execution. Partnering with today's leading
corporations, BTS consultants bring passion and deep industry insight to deliver
high-impact solutions that help clients achieve better results, faster.

Headquartered in Stockholm, Sweden, BTS has approximately 350 professionals in
over 25 offices located on six continents. Partnering with nearly 400
organizations, including more than 30 of the world's largest corporations, BTS's
major clients are some of the most respected names in business: Anglo American,
AT&T, Chevron, Coca-Cola, Ericsson, HP, Rio Tinto, Sony, Telefonica, and
Unilever. BTS Group AB revenues were 697.7 in 2011

BTS is a public company listed on the NASDAQ-OMX Stockholm and trades under the
symbol BTS b.

For more information, please visit www.bts.com.

Disclaimer

Every care has been taken in the translation of this press release. In the event
of discrepancies, however, the Swedish original will supersede the English
translation


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