The Switch Launches Switch-IT, Intelligent Transport

NEW YORK, March 14, 2012 (GLOBE NEWSWIRE) -- The Switch successfully launched Switch-IT, Intelligent Transport, its new customer-controlled uncompressed HD broadcast transmission system on Sunday, March 4th, 2012. Under Switch-IT, The Switch has 27 cities connected via its Inter-City on Demand (ICOD™) 10 Gbps Mesh Network.

Switch-IT was designed from top-to-bottom with the customer in mind.  Highlights of the system include automated scheduling or on-demand switching, the ability to transmit in any digital format, dual transmission path backup at no extra cost, a no cancellation penalty policy and a pay only for what you use policy.

The launch of Switch-IT marks the completion of the first phase of a three-phase expansion plan, announced at NAB 2011.

"We have spent a significant amount of time and effort to develop what we believe is the next generation video transport system," said Scott Beers, President and CEO. "Our goal is to provide an unparalleled customer-control experience and a network capable of handling uncompressed HD video to and from 50 cities.  We are proud to have reached this first milestone."

Switch-IT was designed and built specifically for our broadcast video customers enabling them to transmit uncompressed HD with the anticipation of future 3G capabilities.

"Switch-IT was an extremely ambitious project which required a complete redesign of our entire network infrastructure," said Beers.  "We are so thankful to our loyal customers who appreciated the complexity of this project and cooperated to an unprecedented degree during our transition."

The Switch has long been the industry pioneer in customer-controlled transmission services.  Switch-IT, boasts many innovative and enhanced features to provide the highest video transmission quality, ease of use, convenience and security.  

About The Switch

Beers Enterprises, Inc. (BEI) is owner and operator of The Switch, the leading customer controlled fiber transmission provider in North America. The Switch currently provides advanced video switching services across The United States, The United Kingdom, and Canada.  The Switch was created in 1991 to provide cost-effective, customer controlled television and audio signal routing services to the broadcast industry. Our customers include domestic and international television networks, common carriers, local broadcast stations, and producers and distributors of sports, entertainment, news, financial and public service television programming. The Switch has been embraced by the marketplace since its inception and has grown to its current market leadership position.

For more information, visit www.theswitch.tv

Contact:
Jessica Mintz
Marketing and Media Relations Director, The Switch
jessica.mintz@theswitch.tv