PARK CITY, Utah, March 15, 2012 (GLOBE NEWSWIRE) -- Skullcandy, Inc. (Nasdaq:SKUL), a high growth performance lifestyle audio brand, is pleased to announce its Roc Nation Aviator Interactive Display was awarded Gold in the Electronic/Interactive category at the POPAI 54th Annual Outstanding Marketing at Retail Achievement (OMA) Awards Competition during GlobalShop 2012. The OMA Awards are among the highest of accolades for marketing at retail recognizing superior design, innovation, interactivity, and proven ability to lift sales.
The cutting-edge Skullcandy display at select Best Buy retailers was executed in partnership with DARKO Inc., a market leader in the creative design and manufacturing of in-store displays with expertise in the integration of interactivity to endorse products and elevate the consumer experience. The unique display fully demonstrates the benefits of the Skullcandy Roc Nation Aviator over-the-ear headphones, both visually on screen and audibly via music recordings. The Roc Nation Aviator headphones are specifically designed to bridge the gap between style and technology and the interactive end-cap display fully demonstrated the headphone's Supreme Sound quality and stylish design firsthand.
"We are thrilled to be recognized by industry leaders for our interactive marketing displays. Our mission is always to design truly innovative and high quality products that not only deliver a Supreme Sound, but a supreme listening experience," said Nate Morley, Vice President at Skullcandy. "Our marketing success is due in large part to the support and dedication of our talented team at DARKO, and we thank them for their commitment to innovation that has enhanced the way we engage and interact with our target customer."
The optics-inspired Aviator Headphones are designed with superior metals, polycarbonate headphone cups, plush memory foam ear cushions, and premium materials, to deliver sound that is unmatched in clarity and pure fidelity. Utilizing top-grade components, the Aviator's replication of studio music delivers a Supreme Sound phonic experience of attacking bass, natural vocals and precision highs.
The Roc Nation Aviator Headphones are currently available in three styles—white, brown and gold, and black, with more colors launching in April for $149.99. For more information about the Aviator or Skullcandy, visit www.skullcandy.com.
About Skullcandy, Inc.
Skullcandy became the world's most distinct audio brand by bringing color, character and performance to an otherwise monochromatic space; revolutionizing the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. From the award-winning, optic-inspired Roc Nation Aviator headphones to the evolutionary fitting FIX earbuds and a roster of the world's finest athletes, musicians and artists, Skullcandy continues to redefine world-class audio performance and style. Visit skullcandy.com, or join us at facebook.com/skullcandy. Twitter @skullcandy
About DARKO, Inc.
For 36 years DARKO has delivered award winning in-store solutions with style, innovation and superior execution. We continue to be a leader in the creation and manufacturing of permanent and semi-permanent displays with an increasing focus on interactive integration. Our extensive line of video displays, touch screen technologies and several up and coming exclusive offerings, lend value, functionality and enhancement to our clients' merchandising strategies. We are relentless in our efforts to keep our client's relative and competitive in both the viral and traditional retail world via our mission of being evolutionary and revolutionary in the development of programming that satisfies the broad spectrum of today's ambitious, tech-savvy consumers.