New Brunswick, March 29, 2012 (GLOBE NEWSWIRE) -- As part of its new Mini-MBA Search Marketing and Analytics Program, The Rutgers Center for Management Development (CMD), is inviting companies to submit their website for a free website analysis. Any company running SEO and/or PPC campaigns is eligible to participate. The deadline for submissions is April 13, 2012. For more details and information about how to apply, please email peter.methot@cmd.rutgers.edu or call 732-640-1853.
"Our free website analysis offer is a win-win situation for everyone," said Eric Greenberg, Director, Marketing Programs, CMD, Rutgers, The State University of New Jersey. "Companies get an in-depth study of their web analytics for no fee, and our executive education students get to apply what they are learning in the Search Marketing and Analytics Program to real-world campaigns."
Rutgers Mini-MBA Search Marketing and Analytics Program, which will be held on the New Brunswick, New Jersey, campus, begins on May 3, 2012. The program focuses on how to make data and customer behavior the key to a successful marketing campaign. It teaches attendees how to increase ROI with PPC campaigns and how to grow organic traffic and convert visitors into customers.
Taught by both seasoned entrepreneurs and Rutgers faculty members, the course is geared toward marketers and sales people - anyone wanting to expand their business through more efficient marketing programs based on real data. With the inclusion of real-world companies' web analysis, attendees come away with not just theory but best practices that they can immediately employ in their own marketing programs.
The fee for the Mini-MBA Search Marketing and Analytics Program is $4,995. For those interested in academic graduate credit, a three-credit elective course waiver is available for an MBA.
About Rutgers Center for Management Development
Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.
For general information inquiries and registration, please contact Peter Methot, Rutgers CMD Program Manager at 732-640-1853 or email at peter.methot@cmd.rutgers.edu or go online to the Center for Management Development.
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