NEW YORK, April 10, 2012 (GLOBE NEWSWIRE) -- Swift Exchange, an innovator in the facilitation of global commerce, today announced that its revolutionary loyalty operating system will feature a new implementation of a long-established product developed by Acxiom, a recognized leader in marketing services and technology. Acxiom's well-known, proprietary AbiliTec®product will be used in an entirely new way by Swift Exchange to give consumers quick, easy access to their rewards account balances for redemption, all in a convenient, consolidated view.
"Swift Exchange is excited to announce the truly novel implementation of long-established technology from industry leader Acxiom," said Nancy Gordon, Chief Operating Officer of Swift Exchange. "Swift Exchange's unique adaptation of Acxiom's AbiliTec, an industry standard for nearly a decade, places a powerful customer benefit at the consumer-facing end of the Swift Exchange interface. This exemplifies the unconventional thinking that our founder and chief inventor Richard Postrel brings to our goal of redefining the experience for all players in the loyalty industry."
"Thanks to AbiliTec's gold-standard customer-matching engine, users of Swift Exchange will be up and running in real-time, without the time consuming effort of entering program numbers, user IDs or passwords," said Ted Voltmer, Senior Vice President of Business Development at Swift Exchange. "This alone is a game changer in the experience of loyalty program management."
Acxiom's proprietary AbiliTec customer recognition technology matches loyalty program information to each unique user. Upon consent, it enables users to employ a single, one-step authentication process to "fast track" the process of building what Swift Exchange calls the Promotional Wallet™. Acxiom also brings its formidable internal network infrastructure, data integration services, on-going production support, as well as supporting hardware and software to the partnership.
"This partnership brings loyalty full circle and makes it actionable for brands and consumers," says Tim Suther, Acxiom's chief marketing officer. "Knowing who your customers are and how to best engage them is a business imperative to succeed in the age of the empowered consumer. Swift Exchange is a true pioneer in global commerce, and the opportunity to participate with them on this landmark implementation reaffirms our commitment to working with innovative companies that are driven by true loyalty."
The average loyalty-member household belongs to 18 loyalty programs. This latest development at Swift Exchange further empowers consumers to unlock the aggregated value of these memberships and use them as easily as they spend cash. It also marks a new milestone in the development of an end-to-end loyalty operating system that will revolutionize the industry for consumers, merchants and issuers alike.
About Acxiom
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.
About Swift Exchange
An innovator in global commerce, Swift Exchange has developed a first-of-its kind, powerful, scalable and highly transformative loyalty operating system designed to provide unprecedented liquidity, transparency and usability of reward points and miles. Using patent-protected technology, Swift Exchange is opening the doors to an entirely new marketplace that will allow consumers to quickly and easily combine rewards they have accumulated across a multitude of loyalty programs and spend them as easily as cash. Swift Exchange is owned and operated by Signature Systems LLC. For more information, visit www.swiftexchange.com.