Unibet signs agreement to acquire Bet24

Unibet Group plc today announces that it has signed an agreement to acquire the
business and certain operating assets from Nordic Betting Ltd, one of the
leading participants in the online gaming market in Northern Europe, trading as
Bet24. Nordic Betting Ltd operates a wide range of sports and gaming products
through its web sites www.bet24.dk and www.bet24.com and related sites.

The
acquisition price for the business and acquired assets is EUR 13.5 million (GBP
11.25 million), payable in cash.

The transaction, which is Unibet’s third
targeted at regulated markets in recent months:

  · Strengthens Unibet’s
market position in the recently regulated Danish market and provides additional
scale to support further investment to grow market share;
  · Supports Unibet’s
strong organic growth in other Nordic territories;
  · Provides synergies and
economies of scale.

Nordic Betting Ltd had a gross winning revenue (on
consistent basis with Unibet accounting policies) of approximately EUR 10.5
million (GBP 8.75 million) for its latest financial year ended 31 December
2011.

Unibet intends to migrate customers and rebrand the business from Bet24
to Unibet, as well as integrating the business operations, in due course. For
the present the business will continue to trade normally as Bet24.

As part of
the transaction, Unibet will transfer around 45 employees of Nordic Betting Ltd
into its own Maltese operations, in accordance with Maltese law and regulations
applicable to the transfer of businesses.

Completion of the transaction is
subject to regulatory clearance, where required, and is expected to take place
before the end of the second quarter of 2012.
För mer information:

Henrik Tjärnström, CEO Unibet           +44 7515 975
629

Inga Lundberg, Investor Relations      +44 788 799 6116
Om Unibet

Unibet grundades 1997 och är ett spelbolag noterat på Nasdaq OMX
Nordiska Börs i Stockholm. Unibet är en av de största privata speloperatörerna
på den europeiska marknaden och erbjuder spel på 27 olika språk via
www.unibet.com, www.unibet.dk, www.unibet.fr, www.unibet.it, www.unibet.com.au,
www.maria.com och www.mariacasino.dk

Unibet har över 6 miljoner kunder i mer
än 100 länder. Unibet är medlem av EGBA, European Gaming and Betting
Association, RGA, Remote Gambling Association i Storbritannien och granskad och
certifierat av eCOGRA vad gäller ansvarsfullt och rättvist spelande.

Mer
information om Unibet Group plc finns på www.unibetgroupplc.com