Photo Release -- Perceptive Pixel Unveils Election App at NAB 2012

Broadcasters Harness the Power of Touch to Deliver Compelling, Interactive, Real-Time U.S. Election Coverage to Viewers Worldwide


NEW YORK, April 13, 2012 (GLOBE NEWSWIRE) -- Perceptive Pixel, the leading provider of advanced user interface solutions, today announced it will showcase its Election App at the NAB Show. The NAB Show, held April 14-19, 2012 in Las Vegas, is the world's largest electronic media tradeshow covering filmed entertainment and the development, management and delivery of content across all mediums.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12314

Perceptive Pixel's hardware and software solutions came to prominence during the 2008 U.S. Presidential elections when CNN used the technology as the centerpiece of their election coverage, dubbing the advanced multi-touch technology the "Magic Wall." Since then, some of the world's most respected broadcasters have used Perceptive Pixel's platform to bring exciting, live election analysis and results to viewers around the globe.

Perceptive Pixel's Election App features include:

  • A map of the United States with the ability to drill down to state, county, congressional district, city and township level
  • The ability to incorporate election results in real-time for up-to-the-minute reporting
  • The ability to incorporate historical data (U.S. state-level provided) for comparative purposes
  • Perceptive Pixel's Touchcast technology which is integrated into the app itself for easy access to other touch-enabled applications, such as 3D maps and interactive graphics
  • Customizable candidate colors and graphics
  • Customizable city lists
  • The ability to access demographic information and display it using heat map overlays
  • The ability to incorporate a variety of media assets for display with a simple tap on a hot spot on the U.S. map
  • Easy data manipulation and interaction via simple touch gestures and built-in telestration tools

Bob Pette, COO of Perceptive Pixel says, "Perceptive Pixel's Election App for live election coverage is now available to broadcasters of all sizes. It will enable stations to deliver captivating, interactive election programming to their viewers to help them better understand the democratic process. Perceptive Pixel's Election App on our multi-touch hardware provides a powerful platform for your 2012 election programming."

To schedule a demonstration of Perceptive Pixel's Election App at the 2012 NAB Show, please contact Felicia Yue, Director of Segment Solutions for Perceptive Pixel, at felicia@perceptivepixel.com.

About Perceptive Pixel:

Perceptive Pixel is a recognized leader in interaction design, having pioneered the development of large-scale, unlimited multi-touch devices that came to prominence during the historic 2008 U.S. presidential elections. Perceptive Pixel's advanced multi-touch technology platform enables professionals to get closer to their content, removing barriers to understanding, communication and collaboration. Perceptive Pixel is privately held and headquartered in New York. For more information, visit www.perceptivepixel.com">www.perceptivepixel.com.

The Perceptive Pixel logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12312

Perceptive Pixel and the Perceptive Pixel logo are trademarks of Perceptive Pixel Inc.



            
Perceptive Pixel's Election App

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