SALES DEVELOPMENT IN MARCH 2012

In March 2012, H&M group total sales including VAT in local currencies increased
by 26 percent compared to the same month the previous year. Sales in comparable
units increased by 16 percent. Comparable units comprise the stores and the
internet and catalogue sales countries that have been in operation for at least
a financial year.

Sales in March were positively affected by, among other
things, favorable weather and a positive calendar effect. These factors will
have a very negative effect in April.

The total number of stores amounted to
2,517 on 31 March 2012 versus 2,238 on 31 March 2011.

Percentage sales
development for the month of April will be published on 15 May 2012 at 08.00
(CET).

Karl-Johan Persson, Managing Director  

Contact person: Nils Vinge,
Head of IR   +46-8-796 5250

The information in this press release is that
which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden's
Securities Market Act. It was released for publication at 08.00 (CET) on
16
April 2012.
 

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947
and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to
offer fashion and quality at the best price. In addition to H&M, the group
includes the brands COS, Monki, Weekday and Cheap Monday as well as H&M Home.
The H&M Group has around 2,500 stores in 44 markets including franchise markets.
In 2011, sales including VAT were SEK 128,810 million and the number of
employees was more than 94,000. For further information, visit www.hm.com