ATLANTA, April 18, 2012 (GLOBE NEWSWIRE) -- Today Moe's Southwest Grill® announces the launch of a nationwide mobile and online ordering solution in partnership with app design company Splick–it®. Now guests who are accustomed to the freshest, quality ingredients and signature greeting, "Welcome to Moe's!," can bypass the line and get the food they crave faster than ever before.
"This is a great way to keep Moe's up-to-date in the fast-paced, social media world we live in today. Splick–it® provides a tremendous opportunity for us to stay technologically current and give the best customers in the world a more efficient and user-friendly way to pre-order and pre-pay for their meal," said Paul Damico, President of Moe's Southwest Grill.
The app was designed around speed and efficiency. With customer information securely stored, hungry diners can open the app, customize their order, and pre-pay in an average of 60 seconds. Once on location, it's as easy as walking through the door, bypassing the line, and getting fresh food to go.
In addition to adding iPhone® and Android® apps to Moe's mobile presence, Splick–it® created fully revamped online ordering websites for each participating location. Moe's will also have access to new mobile marketing tools created by Splick–it® to send targeted, outbound promotions to their user base.
"As an innovative brand in their space, Moe's was quick to recognize and harness the opportunity presented by the proliferation of recent technological advances in mobility. Their choice to partner with Splick–it® is a testament to their commitment to staying ahead of these advances," said Splick–it® founder, Rob Taylor.
Guests can order from over 440 participating locations from the new Moe's mobile ordering app which can be downloaded for free at the iTunes® store or Android® Market. To find a Moe's Southwest Grill® near you, please visit www.moes.com. For more information on Splick–it®, please visit www.splickit.com.
About Moe's Southwest Grill®
Moe's Southwest Grill® is a fast-casual restaurant franchise featuring fresh southwest fare in a fun and engaging atmosphere with over 440 locations in 33 states. At Moe's, each meal is prepared right before your eyes and is served with free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe's Southwest Grill® was ranked #1 in category in Entrepreneur's Franchise 500 in 2010 and is a Gold Award winner of the 2008 Consumer's Choice in Chains® Awards. For more information, visit www.moes.com.
The Moe's Southwest Grill logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12471
About Splick-it® (splickit.com)
Splick–it® brings the restaurant experience into your hands. With brand-specific apps, Splick–it® enables you to bypass the line by ordering and paying directly on iPhone®, Android®, or Web. Restaurants get their own tools and apps to streamline order preparation and better connect with you. Hungry? Visit order.splickit.com.
The Splick–it logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12472