Infusion Brands International Expands Relationship With QVC America

Continues Domestic and Live Shopping Expansion

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| Source: Infusion Brands International, Inc.

CLEARWATER, Fla., April 19, 2012 (GLOBE NEWSWIRE) -- Infusion Brands International (INBI.PK) – a global consumer products company – is increasing its presence on live television shopping with its first ever airing on QVC America, scheduled to debut in the second quarter of 2012. This new relationship gives Infusion Brands the capability to distribute its products through QVC's live shopping network, reaching over 80 million households in the US.

Infusion Brands has previously done business with QVC overseas, including QVC Italy and QVC UK, as well as many other live television shopping channels around the world such as HSN (USA), The Shopping Channel (Canada), HSE24 (Germany) and IdealWorld (UK). The Florida-based company has yet to work with QVC America. This new relationship with one of the world's largest multimedia retailers marks a significant development for Infusion Brands as it continues its rapid domestic and global expansion across multiple sales channels.

QVC America has agreed to launch Go Caddy on QVC's national live shopping network. Go Caddy, one of Infusion Brand's innovative consumer products, is a tote that allows you to leave bulky wallets, purses or bags behind when you're on the go. It's especially helpful for frequent travelers struggling to find space for all their travel needs. Go Caddy has a variety of user-friendly features, including adjustable straps, hidden compartments, secure Velcro closures, and a built-in water bottle holder.

QVC America is one of the leaders in the live shopping industry, broadcasting live in the US 24 hours a day, 364 days a year and presenting new products every week. Its launch on QVC America will begin to allow Infusion Brands to expand its domestic presence and reach a broader consumer audience in this country.

"While we've enjoyed successful ventures with QVC overseas, we've yet to tackle QVC America, so this is a very exciting time," said Bob DeCecco, Chairman and CEO of Infusion Brands. "It goes without saying that QVC is an important relationship for us. Considering our expertise in bringing products to market via live television shopping channels, it's a perfect fit."

Go Caddy's first airing is planned for May of this year.

"We're looking forward to working with QVC America to launch Go Caddy in the US and hope this is just the beginning of an expanded relationship moving forward," added DeCecco.

About Infusion Brands International, Inc.

Infusion Brands International, Inc. (INBI.PK) is a consumer products company that leverages direct response to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

Leah Knepper
French/West/Vaughan
919.277.1176