NEW YORK, April 19, 2012 (GLOBE NEWSWIRE) -- Omni Ventures, Inc. (OTCQB:OMVE), a leader in consumer brands and owner of PRVCY Couture, Inc. today announced that in preparation to the previously announced anticipated expansion of online apparel sales that it has completed an overhaul and re-launched its e-commerce portal at www.prvcycouture.com.
The new site includes updates to the shopping cart, database management and customer service software. The site features extensive presentation of the Company's product, video materials with celebrity support statements as well as the latest photographs of the celebrities wearing PRVCY denim.
The global apparel manufacturing industry is expected to continue to grow as companies are now adopting new marketing tactics including social media and celebrity endorsements. Omni is developing new business models and competitive strategies to build success in multiple retail channels and partnerships, and has already achieved A-List Hollywood recognition.
"Even though we pride ourselves in our "brick and mortar" customer list, which includes hundreds of boutiques and certain national department stores we have always considered e-commerce and other forms of direct-to-consumer sales to be the thing of the future," said Christian Wicks, President of Omni Ventures, Inc.
Mr. Wicks added, "I'm happy to report that what started as the facelift for our website last year turned out to be the complete overhaul of our e-commerce facilities, which included implementation of the significant back end shopping cart and customer service interface. We anticipate that to allow us to be able to scale our e-commerce operations up to virtually unlimited demand, which may be generated by our marketing efforts and particularly by the efforts of our celebrity supporters, who may use their social media presence to generate traffic to our site. Coincidentally, this week Ms. Denise Richards was kind enough to express her support of our brand and invite her over 2M followers on Twitter to visit our site and try our online store. For all her fans and other visitors to our site we have deployed there today the pictures of Denise wearing our jeans as photographed somewhere in Malibu, CA last week."
About Omni Ventures
Omni Ventures, Inc. is the owner of PRVCY Couture, Inc., the casual couture apparel and accessories design, manufacturing and distribution company (www.prvcypremium.com) with the "Made in Hollywood" brand. The Company is in various stages of developing several related projects in the fields of consumer goods design, manufacturing and distribution as well as consumer services. For more info, please visit www.omve.net.
This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.