MEDL CEO Joins the Application Developers Alliance Board of Directors

Andrew Maltin Brings His Broad Range of Experience to Newly Formed Apps Alliance by Becoming a Founding Board Member


FOUNTAIN VALLEY, Calif., April 23, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL), an innovator, incubator, and aggregator of mobile technology, announced today that its CEO, Andrew Maltin, has joined the board of the Application Developers Alliance.

The Application Developer Alliance Board is responsible for guiding the organization to deliver services to developers and drive innovation and growth within the development industry. Since its formation, its membership has already grown to more than 4,500 individual developers and 45 corporate members and service sponsors.

"It's gratifying that such significant individuals and companies are supporting our mission of providing developers with more resources to power innovation and growth," said Alliance founder and President Jon Potter. "By joining together in support of app developers, they're acknowledging that small and medium-sized developers are a critical source of talent and innovation that has to be cultivated for the whole industry to succeed."

"It's still very much the wild west for mobile apps and mobile developers, large and small, and the Alliance fills an important role," said Andrew Maltin. "We believe this organization will help steer developers, and ultimately the industry overall, in the right direction for success."

The board members bring a broad range of relevant expertise to the Alliance, including global platforms Google and RIM and content publishers such as AT&T Interactive and CBS Interactive.

About MEDL Mobile

MEDL Mobile Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 85,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations for our user base.

The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11366

About Application Developers Alliance

The Application Developers Alliance is a newly formed industry association dedicated to meeting the unique needs of application developers. The Apps Alliance supports developers of every type, across all languages and platforms and works to make building, testing and shipping great apps easier for all developers. Alliance members include more than 3000 individual application developers, software entrepreneurs and leaders, and beneficiaries of application innovation. Visit us at appalliance.org.

You can view the MEDL Mobile award winning apps at http://www.medlmobile.com/apps

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.

For more information about MEDL Mobile, please visit http://www.medlmobile.com.



            

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