SANTA CLARA, Calif., April 26, 2012 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI) today released the findings from its Smart TV advanced advertising study, conducted in the United Kingdom with Decipher Research*. The study evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. The study, which included online surveys of connected TV users and in-home interviews, tracked eight Smart TV advertising campaigns for leading entertainment and conventional brands.
The study categorized three main types of family households, which yielded varying patterns of connected-TV purchase motivations and use cases. Understanding the varying types of family dynamics should help inform campaigns and enable brands to increase key audience engagement. The three dominant family make-ups included:
Key Quantitative Highlights of the Survey:
Key Qualitative Findings of the Survey: Smart TV Advertising Consumption
"We are on a constant mission to further understand the in-home family dynamic as it relates to changing entertainment consumption habits, and to better acquaint ourselves with consumers' preferences and engagement levels with interactive advertising," said Jeff Siegel, senior vice president of worldwide advertising at Rovi Corporation. "As our survey findings help reinforce, advanced TV advertising provides new opportunities for brands to efficiently and effectively reach consumers in the living room."
Rovi Advertising Network enables advertisers to make a consolidated media buy across multiple interactive TV platforms including set-top boxes (STBs), TVs and Blu-ray® Disc players, media players, and game consoles. Targeting advertisers, agencies and brand marketers, the Rovi Ad Networks provides scalable and measurable interactive TV advertising options that are designed to reach an engaged consumer audience actively seeking live, recorded, on demand, cable or network programming.
*Findings based on a panel-based survey of UK residents and owners of a select manufacturer's TV or Blu-Ray Disc Player connected to the Internet and with a Rovi-served advertising inventory
About Decipher Research
A marketing research services provider, Decipher specializes in online survey programming, data collection, data processing/reporting and custom technology development. Utilizing Web-based applications, Decipher integrates state of the art technology with traditional research techniques. Decipher's survey tools and data reporting suite provide users with the ability to automate post field production, significantly increasing the accuracy and quality of research reporting.
About Rovi Corporation
Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.
Rovi holds over 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, China, Luxembourg, and the United Kingdom. More information about Rovi can be found at http://www.rovicorp.com/.
The Rovi Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6482
Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-K for the period ended December 31, 2011 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at www.sec.gov). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.