Swedish Match Annual General Meeting 2012

Major items approved by today’s Annual General Meeting include:

  · Dividend
of 6.50 SEK per share
  · Mandate to repurchase up to 10 percent of the shares
in the Company
  · Withdrawal of 7 million shares repurchased by the Company
· Re-election of KPMG AB as auditor 

At the Annual General Meeting of Swedish
Match on 2 May, it was resolved in accordance with the proposal of the Board of
Directors to pay a dividend of 6.50 SEK per share. The record date for
entitlement to receive a cash dividend is 7 May, 2012. The dividend is expected
to be paid through Euroclear Sweden AB, on 10 May, 2012.

Andrew Cripps, Karen
Guerra, Conny Karlsson, Robert F. Sharpe, Meg Tivéus and Joakim West were re
-elected to the Board of Directors. Conny Karlsson was re-elected as Chairman of
the Board and Andrew Cripps was re-elected Deputy Chairman of the
Board.

Furthermore, the shareholders approved the Board of Directors’
proposal that it be authorized to decide on the acquisition, on one or more
occasions prior to the next Annual General Meeting, of a maximum of as many
shares as may be acquired without the Company’s holding at any time exceeding 10
percent of all shares in the Company. The shares shall be acquired on NASDAQ OMX
Stockholm at a price within the price interval registered at any given time,
i.e. the interval between the highest bid price and the lowest selling price.
The purpose of the repurchase is primarily to enable the Company’s capital
structure to be adjusted and to enable the Company to fulfill the obligations
under the Company’s option program. Swedish Match owns 7,738,757 treasury shares
as per 2 May, 2012.

In addition, the shareholders approved a reduction in the
Company’s share capital of 12,800,976.15 SEK through cancellation of 7,000,000
previously repurchased shares held in treasury, with simultaneous bonus issue
without issuing new shares, of the corresponding amount to restore the share
capital. The shareholders also approved the proposal that the reduction will be
allocated to a fund for use in repurchasing the Company’s own shares.

The
Annual General Meeting re-elected KPMG AB as auditor until the end of the Annual
General Meeting 2013.

In addition, the shareholders approved all other
proposals made by the Board of Directors and the Nominating Committee as
outlined in the published notice of the Annual General Meeting for Swedish Match
AB.

_________

For further information, please contact:

Lars Dahlgren,
President and Chief Executive Officer
Office +46 8 658 0441, Mobile
+46 70 958 0441

Joakim Tilly, Chief Financial Officer
Office +46 8 658 0213,
Mobile +46 76 860 9597

Emmett Harrison, Senior Vice President Corporate
Communications and Sustainability
Office +46 8 658 0173, Mobile
+46 70 938 0173

Richard Flaherty, President US Division, US Investor
Relations contact
Office +1 804 787 5130, Mobile
+1 804 400 1774
_________
Swedish Match develops, manufactures, and sells
market-leading brands in the product areas Snus and snuff, Other tobacco
products (US mass market cigars and chewing tobacco), and Lights (matches and
lighters).Well known brands include General snus, Longhorn moist snuff, Red Man
chewing tobacco, White Owl cigars, Cricket lighters, and Fiat Lux matches. The
Group sells products across the globe, with production units in six countries.
The Group’s global operations generated sales of 11,666 MSEK for the twelve
month period ending December 31, 2011. The Swedish Match share is listed on the
NASDAQ OMX Stockholm (SWMA).
_________

Swedish Match AB (publ), Box 7179, SE
-103 88 Stockholm, Sweden
Visiting address: Västra Trädgårdsgatan 15.
Telephone: +46 8 658 0200
Corporate Identity Number: 556015
-0756
www.swedishmatch.com