LAS VEGAS, May 2, 2012 (GLOBE NEWSWIRE) -- Ideal Financial Solutions, Inc. (OTCBB:IFSLE), the creator and provider of various financial products and services for businesses and individuals, is pleased to announce the successful design and implementation of its proprietary Customer Relationship Management (CRM) system.
"At the conclusion of our record-earning third quarter in 2011 it became evident to us that our current CRM software platform was inadequate to handle our potential growth. In December of 2011 we added a new Chief Technology Officer with the number one goal being to update our CRM to handle multiple verticals and allowing us to grow and expand our business model," stated Ideal Financial President Chris Sunyich. "Being mindful of the fact that the seasonal nature of our business might allow for greater focus on this initiative in the first quarter of 2012, we chose to execute the strategy. We are pleased to now have this system operating as the first of many new software related initiatives we intend to deploy and monetize this fiscal year to help us manage our potential future growth."
The software platform, was conceived and designed by Ideal Financial Solutions under the direction of Chief Technology Officer Travis Rodak, allows the company to more greatly understand, interact, and increase the quality of a relationship with any customer with whom the company engages.
"Our new CRM platform is a high efficacy instrument we are now using to increase satisfaction and margin with our customer base," stated Sunyich. "This system enables us to know so much more about our client than before, allowing us to deliver greater service and to identify needs for other services that we can monetize. I truly believe that had we had this technology in place for the third quarter of 2011, the numbers could have been significantly greater."
"Ideal's new CRM system is a dynamic piece of software crafted specifically for Ideal's vertical and revenue growth," said Rodak. "We expect this roll-out to be followed by others that simultaneously expand our revenue model and technology portfolio."
About Ideal Financial Solutions
Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management© tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal's brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal's newsletter, please send your email address to: support@idealfsi.com
An Ideal Financial Solutions Investor Presentation is available online at http://www.idealfsi.com/uploads/InvestorPacket.pptx
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A copy of the investor presentation also is attached hereto. The information contained in this press release, shall not be deemed to be "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities under Section 18.
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