BEVERLY HILLS, Calif., May 3, 2012 (GLOBE NEWSWIRE) -- THE Aesthetic Academy™ (TAA) is coming to The Beverly Hilton Hotel Saturday, June 2. The most comprehensive practice development program in the field of medical aesthetics, TAA enhances the practices of the world-renowned physicians who keep Angelenos looking their very best. In addition to live patient treatment demonstrations with the latest technologies, practice building and financial strategies, this year TAA focuses on media training for all attendees.
TAA's exclusive media training camp gives attendees direct access to expert members of the Hollywood press, star aesthetic physicians and leading marketing experts, providing a dynamic, comprehensive overview of the tools aesthetic professionals can use to harness the power of the media. Attendees will be able to see these strategies in action live at the event, as TAA will transform the Beverly Hilton into a full-scale television studio for the first-ever live filming of an episode of Aesthetic TV. Aesthetic TV produces original, informative content that touches on all aspects of the aesthetic industry.
"THE Aesthetic Academy is designed and dedicated to providing aesthetic professionals with the tools they need to elevate their practices to the highest level of excellence, from patient care to practice marketing," said TAA Program Chairman Michael Moretti. "We want to take advantage of our proximity to Hollywood and offer our attendees a custom-tailored media training program taught by elite professionals so that they can maximize their exposure through digital media, social networking and television."
TAA will also serve as the venue for THE Aesthetic Awards™ Los Angeles, honoring the best aesthetic transformations over the past year. Aesthetic physicians from the Los Angeles area are invited to submit their work to be evaluated by their peers in the following categories:
-- Best Non-Surgical Facial Enhancement
-- Best Surgical Facial Enhancement
-- Best Non-Surgical Body Shaping
-- Best Surgical Body Shaping
-- Best Overall Patient Enhancement
-- Best Aesthetic Practice
To learn more about THE Aesthetic Academy™ or to register, please visit www.theaestheticacademy.com. THE Aesthetic Academy™ and Aesthetic TV are properties of Medical Insight, Inc. To learn more about Medical Insight, please visit http://www.miinews.com/">www.miinews.com; to learn more about Aesthetic TV, please visit www.aesthetictv.tv.
Sponsors for THE Aesthetic Academy™ include industry leaders Allergan Medical, Alma Lasers, Cutera, Inc., Cynosure, Medicis Aesthetics, Inc., Merz Aesthetics, Obagi Medical Products, Inc., Palomar Medical, PhotoMedex, Inc., Stiefel, a GSK Company, Solta, Syneron, and Sound Surgical Technologies, LLC.
About Medical Insight, Inc.
Medical Insight, Inc., a progressive media company specializing in medical aesthetics, produces the leading trade publications and live events in this sector. Founded by Michael Moretti in 1993, MII collects and reports industry data on procedure volume and revenues, product sales, new product introductions, market forecasts and trend analysis. For information on research services offered by MII, visit www.MiiNews.com, Facebook or Twitter.