NEW YORK, May 18, 2012 (GLOBE NEWSWIRE) -- Insomniac and Rock the Vote are joining forces to announce "Spin the Vote" reaching electronic dance music fans across the country and encouraging them to participate in the 2012 election. Coming to the first Electric Daisy Carnival (EDC) New York on May 18, and to all Insomniac festivals in 2012, Spin the Vote is setting up an interactive experience providing festival goers with the opportunity to register to vote, receive election information and share their opinions on why voting matters.
The initiative is supported online at www.spinthevote.org and on Twitter at @SpinTheVote, where individuals will soon be able to view video messages contributed by prominent artists and tastemakers in the electronic dance music community, as well as register to vote, volunteer, and check out photos from the festivals.
Spin the Vote has already been on the ground at Beyond Wonderland 2012 in San Bernardino, California in May and at Nocturnal Wonderland in Texas in April, registering young voters and connecting with more than 65,000 festival-goers. In addition, Insomniac is promoting Spin the Vote across its online platforms and a video trailer is being released just in time for EDC New York.
"I'm very excited to be partnering with Rock the Vote in creating Spin the Vote, aimed at engaging dance music fans to participate in the upcoming election," said Pasquale Rotella, founder and CEO of Insomniac. "We're the first to encourage fans of electronic dance music to exercise their political power and have a voice, many of whom are passionate about protecting our community."
"Electronic Dance Music has expanded greatly in popularity and we believe that Insomniac's music festivals will provide a great opportunity to register thousands of new voters nationwide during 2012," stated Heather Smith, President of Rock the Vote.
To keep up with the latest announcements related to Spin the Vote, please visit spinthevote.org or follow Spin the Vote on Twitter at @SpintheVote.
Insomniac produces innovative music festivals and events enhanced by state-of-the-art lighting and sound design, large-scale art installations, interactive circus and theatrical performances, boundary-pushing special effects and pyrotechnics and fan participation. Fan safety and the quality of our fans' experience are the company's top priorities. Insomniac's premier annual event, Electric Daisy Carnival, is one of the largest, most spectacular music festivals in the North America. Insomniac has produced more than 250 music events for more than 2,500,000 concertgoers in California, Nevada, Colorado, Texas, Florida, and Puerto Rico. Founded by Pasquale Rotella, Insomniac has been based in Los Angeles since it started in 1993.
About Rock the Vote
Rock the Vote's mission is to engage and build political power for young people in our country. Using music, popular culture, new technologies, and grassroots organizing for more than 20 years, Rock the Vote has registered more than 5 million young people, including a record-shattering 2.25 million registration downloads in the historic 2008 election. As the tidal wave of Millennial Generation voters continues to establish its power at the polls, Rock the Vote will register millions more young people and make their voices heard.
Erika Raney, Insomniac Communications Director (323).874.7020 ext. 227 or Chrissy Faessen, Rock the Vote (202) 368-1706 or