DENVER, May 29, 2012 (GLOBE NEWSWIRE) -- Barfresh Food Group Inc. (OTCBB:BRFH) ("Barfresh Food Group" or the "Company"), a manufacturer and distributor of unique ready to blend beverages, is pleased to announce the following update of operations:
The Company has completed the installation of its proprietary manufacturing line, co-located at a well established dairy manufacturing facility in Salt Lake City, Utah.
Currently, the first test packages are coming off the line, and the line is being prepared for final commissioning.
Once commissioned, the Company will be in position to progress relationships with parties that have expressed early interest in acquiring Barfresh Food Group's ready to blend smoothie packs. While there are no guarantees for initial orders, there is a high level of interest and the company is optimistic order flow will develop this summer.
Barfresh Food Group's CEO, Riccardo Delle Coste, was quoted as saying, "Demand for our products is being driven by the rapidly growing interest from Americans for healthy beverage alternatives, the necessity for their children to have healthier choices, and the addition of Smoothies to the menus of two of the largest Quick Serve Restaurant chains. Competitors are anxious to provide a similar menu offering as quickly as possible. It appears that we might have the perfect timing for our entry into the U.S. market."
Mr. Delle Coste goes on to say, "The success of having our products in 1100 outlets at our sister company in Australia gives us early credibility with large potential customers. The U.S. market is nearly 30 times the size of its counterpart in Australia, so we are anxious to get a foothold here." There are no assurances that the Company will enter into agreements with any of the interested parties.
To learn more about the company's operations, please visit the following web site: www.barfresh.com/us/
There you will find a short video presentation describing Barfresh's history and current operations.
Further details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information please visit: www.smoothieinc.com or www.barfresh.com/us.
About Barfresh Food Group Inc.
Barfresh Food Group, Inc. is a manufacturer and distributor of ready to blend beverages. The Company utilizes a proprietary patent pending system, using controlled pre-packaged portions, to deliver a freshly made smoothie that's quick, cost efficient and with no waste. Barfresh Food Group, Inc. acquired the exclusive North American rights of the technology to manufacture a "sealed pack of ingredients for an individual smoothie." Barfresh Food Group Pty Ltd ("Barfresh Australia") began manufacturing and selling the products, Smoo Smoothies®, in 2005. Barfresh Australia currently provides the smoothie packs to a number of chains (including two major international chains) in Australia and a number of other countries.
Barfresh Food Group, Inc. intends to follow a similar business model in the U.S. as that of Barfresh Australia. The Company intends to sell ready-to-blend all natural beverages primarily to restaurant chains in the fast food and fast casual dining sector. In addition, Barfresh Food Group, Inc. intends to target the retail consumer market, including grocery stores and other retail outlets.
Forward-Looking Statement Notice:
This press release includes "forward-looking statements" as defined by the U.S. Securities and Exchange Commission (the "SEC"). All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the SEC, including its Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.