SALES DEVELOPMENT IN MAY AND THE SECOND QUARTER 2012

In May 2012, H&M Group total sales including VAT in local currencies increased
by 12 percent compared to the same month the previous year. Sales in comparable
units increased by 3 percent. Comparable units comprise the stores and the
internet and catalogue sales countries that have been in operation for at least
a financial year.

In the second quarter of 2012, i.e. during period 1 March to 31 May, sales
including VAT increased by 12 percent in local currencies. Sales in comparable
units increased by 2 percent.

Sales including VAT in the second quarter converted into SEK amounted to SEK
36,947 m (32,400), an increase of 14 percent. Sales excluding VAT amounted to
SEK 31,658 m (27,632), an increase of 15 percent.

The total number of stores amounted to 2,575 on 31 May 2012 versus 2,297 on 31
May 2011.

Percentage sales development for the month of June will be published on 16 July
2012.


Karl-Johan Persson, Managing Director

Contact person: Nils Vinge, Head of IR, +46-8-796 5250


The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden's Securities Market Act. It was
released for publication at 08.00 (CET) on 15 June 2012.


H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the group includes the brands
COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has more
than 2,500 stores in 44 markets including franchise markets. In 2011, sales
including VAT were SEK 128,810 million and the number of employees was more than
94,000. For further information, visit www.hm.com