CDON Group AB launches Heppo.com in the Netherlands

CDON Group AB, the leading e-commerce group in the Nordic region, today
announced that they have expanded their online shoe retailer Heppo.com to the
Netherlands through the launch of Heppo.nl. The company thereby strengthens its
presence in the strategically significant European e-commerce market.
Heppo.com is an online shoes and accessories retailer founded by CDON Group in
August 2010. The online store was developed and launched in Sweden, Norway,
Denmark and Finland within only five months and is now one of the fastest
growing online stores in the Nordics. Today the store further strengthens its
position and presence in Europe by launching a local store developed for the
Dutch market.

Paul Fischbein, President and CEO of CDON Group commented: “The Netherland
launch is an exciting opportunity for us to strengthen our presence in a very
interesting market. The Netherlands is an important country in the European e
-retail economy and a market with a sustained high growth. We are confident that
Heppo.nl has an attractive customer offering that is well suited for the
market.”

“We continue to capitalize on the infrastructure that we have created within the
Fashion segment, where we previously established our fashion retailer Nelly.com
in the Netherlands. When Nelly.coms ongoing warehouse transfer is completed, the
entire segment's flow of goods will be integrated.”

Heppo.nl offers a wide range of fashionable, functional and classic shoes from
more than 300 different brands - there are shoes for all people and for all
occasions. In addition, accessories and socks. The inspiring shopping experience
is combined with the highest level of service. With free shipping, free returns
and a price guarantee, it is easy to shop from Heppo.com.
For further information please visit cdongroup.com or contact:

Fredrik Bengtsson, Head of Communications

Tel: +46 (0) 700 80 75 04
Email: ir@cdongroup.com, press@cdongroup.com
About CDON Group
CDON Group is the leading e-commerce group in the Nordic region. Established in
1999, the Group has continuously expanded its product portfolio and is now a
leading e-commerce player in the Entertainment (CDON.COM, BookPlus.fi,
Lekmer.com), Fashion (Nelly.com, Heppo.com, Members.com), Sport & Health
(Gymgrossisten.com, Bodystore.com) and Home & Garden (Tretti.com and Rum21.se)
segments. The group reported revenues of SEK 3.4 billion for the full year 2011.
CDON Group is listed on the NASDAQ OMX Stockholm Mid-cap list under short name
CDON.

The information in this announcement is that which CDON Group AB is required to
disclose under the Securities Markets Act. This information was released for
publication at 14:00 CET on 20 June 2012.