SAN MATEO, Calif., July 2, 2012 (GLOBE NEWSWIRE) -- AlphaDetail Inc., a Symphony Health Solutions company and leader in global healthcare primary market research and influence network mapping, has once again been named as one of the Honomichl Top 50 market research firms in the United States. The 2012 Honomichl Report, which ranks the 50 largest market research firms based on their US revenue achievement, was published in the June issue of the American Marketing Association's Marketing News.
"We're honored to be included in the Honomichl 50 list for the second year in a row," said Rishi Varma, AlphaDetail's CEO. "Since the company's inception almost twelve years ago, we have focused on building our business through an unparalleled commitment to our clients and to execution excellence. Honomichl's recognition of our achievement is a reflection of our relentless customer focus and of the world-class talent, technology and teamwork at AlphaDetail."
The company's 2011 performance, which is the basis for the Honomichl ranking, was fueled by continued growth in global studies, early stage forecasting and market modeling projects, ATU/Tracking solutions, and integrated KOL mapping studies.
"We saw in AlphaDetail an exceptional global custom research firm with analytical expertise that, when combined with ImpactRx's unique data assets and skill set would enable us to greatly expand the value we provide our biopharmaceutical clients," said Gregory Ellis, ImpactRx's President and CEO. "AlphaDetail's continued inclusion in the Honomichl Top 50 Report is a testament to their value in this market space," continued Ellis. "Now, with AlphaDetail, ImpactRx and Source Healthcare Analytics united under the newly-formed Symphony Health Solutions, we have even greater foundational breadth to deliver breakthrough solutions to clients, and we look forward to occupying a higher position as a fully integrated entity on next year's Honomichl list."
About AlphaDetail
AlphaDetail is a full-service primary market research firm, with a particular emphasis in large and complex quantitative studies for the global healthcare community. AlphaDetail is built on one of the industry's strongest foundations that include a team of exceptional analytical specialists, the industry's leading technology platform and a flexible approach to research that helps us to answer our clients' most challenging questions. For more information, visit: www.alphadetail.com">www.alphadetail.com.
About ImpactRx
ImpactRx is the leading provider of consultative and analytically-based commercial effectiveness solutions to the healthcare industry. Powered by its longitudinal and normative data assets, ImpactRx's consulting analytics and custom research capabilities provide unparalleled insight into the dynamics of the biopharmaceutical marketplace. Through its i-enabled network of more than 4,000 targeted physicians and its proprietary, state-of-the-art research technology, ImpactRx captures not only physician treatment decisions in response to promotion, but also the attitudes, perceptions and beliefs underlying those decisions. The integration of its comprehensive behavioral and attitudinal data with its innovative consulting analytics, global research expertise and therapeutic knowledge enables ImpactRx to deliver breakthrough solutions to its clients. These solutions empower clients to improve brand performance by making more informed and effective decisions around marketing strategy, field and channel execution and pre-launch and launch planning. ImpactRx is a Symphony Health Solutions company (www.symphonyhs.com) and AlphaDetail (www.alphadetail.com) is ImpactRx's global custom market research unit. For more information, visit: http://www.impactrx.com/">www.impactrx.com.
About Symphony Health Solutions
Symphony Health Solutions provides comprehensive and multi-dimensional understanding of relevant information necessary to measure performance and inform strategies for optimal business decision-making. Focused on conveying value through information to the life sciences and healthcare industries, each of its units brings deep sector expertise and innovation in the delivery of insight to our client partners.
Comprised of AlphaDetail, ImpactRx, Source Healthcare Analytics and TargetRx, the company connects a broad set of research, analytics and health information products that together form a leading performance measurement group. On this strong collaborative platform, Symphony Health Solutions builds innovative solutions to unite information with insight, and deliver high-value knowledge products that enable clients to operate within an evolving healthcare ecosystem. For more information, visit: www.symphonyhs.com">www.symphonyhs.com.