MIAMI, July 2, 2012 (GLOBE NEWSWIRE) -- Internal Fixation Systems (OTCQB:IFIX) (IFS) recently announced that it had launched its GoDirect sales program with facilities in Florida and Indiana. Three additional facilities have joined the program in the last month. "We are excited about this program as it is 20% more profitable than our regular business and permits us to service clients with fewer staff," according to Stephen Dresnick, MD, President and CEO. We are actually showing that the facility becomes our partner in making sales calls on its physicians so that the savings from our normally lower pricing can be expanded. Since our products are commonly used products, IFS spends less in educating the physicians on how to use the product as most already have years of experience with similar products.
Under the GoDirect program, the facility maintains the surgical trays and gains the benefit of lower implant costs. Orders are faxed or emailed directly to the IFS office and replenishment inventory is sent out the same day. Facilities can also order additional stock to be stored at the facility to reduce the need to order after each case.
If we can continue to add clients at this rate, we should do over $1 million in sales with our GoDirect Program in the next 12 months.
About IFS: Internal Fixation Systems, Inc is a manufacturer and marketer of high quality, responsibly priced orthopedic, spinal and podiatric implants. We seek to prove that superior products and lower costs can go hand in hand. IFS focuses on widely used, market proven products used to treat common fractures. Our Advisory Panel, consisting of nationally recognized surgeons, provides input on how to improve our implant designs. The resulting products incorporate doctor requested enhancements and are priced at 40-60% less than the competition. IFS customers include ambulatory surgery centers, hospitals and orthopedic surgeons. Please contact us for more information about our product and business model.
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