DGAP-News: Bob Mobile AG / Key word(s): Final Results/Product Launch
Bob Mobile AG: Games offensive under new umbrella brand 'thumbr' -
final figures for business year 2011 published
03.07.2012 / 17:11
---------------------------------------------------------------------
Bob Mobile AG: Games offensive under new umbrella brand 'thumbr' - final
figures for business year 2011 published
- New games umbrella-brand 'thumbr - The Gaming Experience'
- thumbr.com has been launched as the central brand for freemium
games
- Fully fledged thumbr portal will be available from mid of August
- Games offensive, a.o. 'Rise to Fame,' 'War2Glory Mobile', 'Football
Cup', 'Whacky Escape', 'Skyrise Runner' and 'Sheep Shack'
- Annual report 2011 published - positive Outlook
- Acquisition of Cliq B.V. and build-up of the business area freemium
games strongly impact the financial statements
- Extraordinary effects due to withdrawal from Greece and selling
Pink Adventure
- Positive outlook for 2012 and 2013
- Annual general shareholder meeting 24th August 2012
Bob Mobile AG (WKN A0HHJR, ISIN DE000A0HHJR3) 03.07.2012 - Bob Mobile
continues its freemium games offensive with the launch of the new portal
'thumbr.com'. Under the new freemium-umbrella brand 'thumbr - The Gaming
Experience' a games offensive started in July 2012. The games will be
'freemium' games, that will be provided to the users for free either online
or to be downloaded from the Apple Store or the Google Play Store. Revenues
are generated by the company by item sale, upgrades and advertising.
'We expect that the ,freemium' area in addition to the successful
,premium' model will become increasingly important. Bob Mobile AG is
successfully developing from being a supplier of simple mobile products to
a provider of attractive mobile and online games. Meanwhile ringtones have
no longer relevance to our business and games already quantifies for over
55 percent of new customer sales, while other revenues are mainly generated
by fun apps and quiz-games. More than 50 percent of the sales on mobile
devices are for smartphones - which continue to increase strongly',
explains Remco Westermann, Chairman of the executive board of Bob Mobile
AG. 'Under the new umbrella brand ,thumbr' we intend to expand our games
offerings much further. The umbrella brand has the advantage of better
marketability with a higher recognition value. It also provides additional
cross-selling effects, thus increasing efficiency. All new releases in the
freemium gaming area from now on will be launched under the new umbrella
brand. As of mid August, the full fledge ,thumbr' portal will be available
with a wide choice of games as well as additional functionalities in the
community area. Already successfully marketed games such as ,Ski Jump' and
,War2Glory' are gradually being integrated into ,thumbr'. In addition, Bob
Mobile has several other mobile games in the pipeline to be launched soon
under the brand ,thumbr'', Mr. Westermann continued.
The game-offensive started in July: A few days ago, the new iPhone music
role-play game 'Rise to Fame' was launched and 'War2Glory Mobile', the
mobile version of the successful online game will follow in August. In
addition to the online football management game 'Football Cup' also
following Mobile Games for iPhone resp. Android will be launched in the
second half of 2012: the casual skill game 'Whacky Escape', the Jump & Run
Distance Game 'Skyrise Runner' and the casual arcade game 'Sheep Shack'.
Annual Report published in 2011, preliminary data confirmed, positive
outlook
Bob Mobile AG has published its final audited consolidated financial
results according to full IFRS for the full fiscal year 2011. The final
figures fully match the preliminary figures that were published on 14 June.
The past business year 2011 of the company was dedicated to important
decisions in order to grow into a new dimension and gear the business model
towards the attractive market segments. The Bob Mobile Group generated
revenues of Euro 35.1 million in the business year 2011 (2010: Euro 40.7
million). This development was largely influenced by an almost full
withdrawal from the Greek market and the exit from the activities of the
adult entertainment subsidiary Pink Adventure AG. Excluding these
extraordinary one-off effects Bob Mobile showed a revenue increase.
The adjusted consolidated group EBITDA, excluding merger costs of Euro 0.65
million amounts to EUR 0.35 million (2010: EUR 3.1 million). Due to
write-offs of EUR 2.2 million the net result was EUR -2.5 million (2010:
EUR 1.8 million). In addition to normal depreciation charges of EUR 0.8
million (2010: EUR 0.4 million) especially extraordinary write-offs of EUR
1.4 million influenced the result. The net profit after minority interests
amounted to EUR -3.8 million (2010: EUR 1.3 million). The profit shares of
the minorities (esp. Guerilla Mobile Berlin GmbH) cease in the business
year 2012 as a result of the purchase of the respective minority shares.
Due to the good positioning in the fast-growing segment of mobile & online
entertainment with a focus on (mobile) games in combination with the
complete takeover of Cliq B.V. and the increase of the equity stake in
Guerilla Mobile Berlin GmbH to 100%, the Bob Mobile executive board expects
a substantial increase in revenues and earnings. The organizational and
technical integration of Cliq B.V. was completed on schedule by the end of
June 2012. From the second half of 2012 the acquisition related synergies
will fully materialize and be reflected accordingly in the result. By the
merger with Cliq B.V. and the establishment of the 'freemium' business
unit, the Bob Mobile Group has achieved a strong market position,
especially in Europe, and is from today's perspective well positioned for
profitable growth in 2012 and 2013.
The 2011's consolidated results of Bob Mobile AG are based on first-time
adoption of Full IFRS and have been certified by the auditing firm Mazars.
The complete annual report 2011 is available in German for download on
www.bobmobile.ag or can be ordered as a printed version from the Bob Mobile
AG. An English version of the annual report will be made available soon.
2012 Annual General Meeting of Shareholders
The Annual General Shareholders Meeting of Bob Mobile AG will take place on
24 August 2012 in Düsseldorf. Executive Board and Supervisory Board will
propose to the Annual General Meeting, to carry forward the balance sheet
profit to new account. 'Bob Mobile is primarily a growth company. Due to
the high investments in the build-up of the Games- & Freemium-area and
taking into account the loan for the acquisition of the Cliq B.V., we
refrain from paying dividends for fiscal year 2011, in order to strengthen
the substance of company. We trust that it is in the interest of the
shareholders to strengthen the company in the long-term and invest in
further growth.', said CEO Remco Westermann.
About Bob Mobile AG:
Bob Mobile AG is a leading provider of gaming and mobile entertainment with
its headquarters in Straelen. As a leading marketer and
publisher of games and other mobile services, the group has commercial
activities in over 40 countries, predominantly through direct sales
to consumers. Since July 2010, Bob Mobile AG is building up the area of
freemium online games. In 2010 Bob launched the first multiplayer online
game, 'War2Glory'. Bob Mobile specializes in the direct consumer marketing
of its products through Internet, Mobile Internet and TV. In February 2012
the acquisition of the Cliq BV was completed, which has resulted in
substantial non-organic growth. The Bob Mobile Group is focusing on
continued profitable growth both organically (by expanding the portfolio of
games and expansion into new countries) and through acquisitions. Bob
Mobile AG is listed on the Entry Standard of the Frankfurt Stock exchange.
Contact Bob Mobile AG:
Corinna Neumann
Paesmühlenweg 8
D-47638 Straelen
Telephone: +49 (0) 2834 9429209
Telefax: +49 (0) 2834 46299409
Email: investor@bobmobile.com
Internet: www.bobmobile.ag
End of Corporate News
---------------------------------------------------------------------
03.07.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
176487 03.07.2012
DGAP-News: Bob Mobile AG: Games offensive under new umbrella brand 'thumbr' - final figures for business year 2011 published
| Source: EQS Group AG