PHOENIX, July 10, 2012 (GLOBE NEWSWIRE) -- Source Healthcare Analytics, a Symphony Health Solutions Company, today announced the launch of ProMetisTM 2.0, a breakthrough, integrated solutions platform providing clients an unprecedented level of insight through the convergence of prescriber, patient and payer market views. By examining this activity through the lens of ProMetis, the multi-dimensional issues facing biopharmaceutical brands are more apparent, enabling brand owners to understand and foresee the impact of marketplace changes.
"The industry can no longer speak in terms of biopharmaceutical brand volume and decile alone. The patient and payer now exert such tremendous influence over drug therapy choice that these critical drivers must be integrated for a real understanding of what is helping or hindering a brand," stated Paula Fullman, Brand Analytics Practice Lead. "ProMetis changes the conversation; delivering the actionable information necessary to explore these drivers, measure performance and ultimately inform strategies for improved results," Fullman concluded.
When faced with making major resource allocation decisions or addressing complex issues such as challenges with product pull-through, marketers previously had to piece the biopharmaceutical brand performance story together using market slices from disparate information sources. ProMetis offers a compelling alternative to this fragmented approach by capturing, integrating and analyzing data on: diagnoses and treatments, including medically-administered products; prescriptions filled, rejected or abandoned; payer access; and, compliance and persistency. This multi-dimensional insight empowers a rapid and comprehensive evaluation of market activity, and optimizes the allocation of resources by enabling precise execution of targeted tactics based upon a single, unified data set. Available for all U.S. geographies and drug therapy areas, ProMetis delivers the only truly integrated, longitudinal view of the market that correlates diagnoses, procedures and prescription activity at the transaction level.
Available immediately, the power of ProMetis can be accessed by visiting www.sourceha.com or by contacting a Source Healthcare Analytics account representative.
About Symphony Health Solutions
Symphony Health Solutions provides comprehensive and multi-dimensional understanding of relevant information necessary to measure performance and inform strategies for optimal business decision-making. Focused on conveying value through information to the life sciences and healthcare industries, each of its units brings deep sector expertise and innovation in the delivery of insight to our client partners.
Comprised of AlphaDetail, ImpactRx, Source Healthcare Analytics and TargetRx, the company connects a broad set of research, analytics and health information products that together form a leading performance measurement group. On this strong collaborative platform, Symphony Health Solutions builds innovative solutions to unite information with insight, and deliver high-value knowledge products that enable clients to operate within an evolving healthcare ecosystem. For more information, visit: www.symphonyhs.com
Editor's Note: Paula Fullman is author of "Market Drill Down," a quarterly feature of PM360 Magazine which takes current market data and slices it in new ways to reveal the real market drivers. Listed media contacts can provide previous articles, or provide a slate of topics in which Ms. Fullman provides expert commentary.